Alpheios is one of the biggest suppliers of professional cleaning products, systems and strategies in the Benelux. The company understands that high-quality product information is essential to the customer. That’s why Alpheios decided to combine a Product Information Managament (PIM) system with its new e-commerce platform.
In its PIM system, Alpheios centralizes and harmonizes all information, simplifying the enrichment of product data. Alpheios uses the PIM solution mainly for the storage of marketing data, media files, technical data, translations and other information that is relevant to the company’s products.
The main advantage of this single source of truth is that different departments now have access to the same information. Moreover, the data can be used in different channels. Marketing managers, product specialists and e-commerce managers now all use the same information. Data enrichment is centralized, enabling a shorter time-to-market, which in turn offers a direct competitive advantage.