Bose’s new data-driven approach of marketing and sales is built on a reliable and structured event-based tracking framework, implemented by Xplore Group.
Bose is a digitally mature company, continuously looking for innovative ways to create a better customer experience. The leading audio brand manages 35 websites on a global platform, next to a digital reseller platform and 5 B2B platforms. The company’s digital touchpoints also include apps, email and advertising.
By generating a singular view across all platforms, Bose aims to drive better insights and create meaningful optimizations. But to outline the right customer experience plan, Bose needed a structured and reliable data strategy. To reach that goal, Bose called on Xplore Group to implement its event-based tracking framework.
The implementation lead to a Generic Digital Data Layer (GDDL) framework, which allowed Bose to gain deeper insight in both user behaviour and content performance, eventually feeding into optimization and personalization exercises. Using the platform resulted in a unified tracking approach across all of Bose’s platforms and domains. Adobe Analytics and Adobe Launch were implemented to ensure that all measurement requests get the most out of the framework.