---
title: "Digital transformation for Serax: SEO and website migration"
date: 2024-07-05T11:59:20+02:00
author: Administrator
canonical_url: "https://www.xploregroup.be/en/work/digital-transformation-for-serax-seo-and-website-migration"
section: Work
---






# Digital transformation for Serax: SEO and website migration

## Content Creation

## Digitale Marketing

## Digitale Strategie & Marketing

## Technologie & Platformen

## Serax

2024

## US

[www.about-us.be](https://www.about-us.be)

## Induxx

[www.induxx.be](https://www.induxx.be)

Digital transformation for Serax: SEO and website migration

![Serax 1](https://cdn.craft.cloud/5fa59528-9049-4864-a4f2-a0667591b3bd/assets/img/Serax-1.png)
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Digital transformation for Serax: SEO and website migration

Serax, a leading brand in tableware and interior design, wanted to strengthen and transform its online presence. The goal was a smooth transition from an old B2B website to an integrated B2B + B2C platform, with a powerful SEO strategy and improved digital visibility. A challenge our competence center [Us](https://about-us.be/) gladly took on.

#### **Elaborate SEO strategy for Serax:**

- **Market and target audience analysis:** Thorough research to develop a detailed SEO plan, taking into account the emergence of Google SGE (Search Generative Experience).

- **Competitor analysis:** In-depth study to understand Serax's market position and identify opportunities and threats.

- **Page expansion plan:** Page expansion strategy with focus on relevant content and product category optimisation.


#### **Faultless website migration:**

- **Migration plan:** Elaboration and implementation for a seamless transition with minimal impact on SEO rankings and user experience.

- **Technical SEO audit:** Detailed analysis and suggestion of improvements before the development of the new website to optimise the SEO structure.

#### **Optimisations on Shopify:**

- **Structure definition and adjustments:** Optimisation of the Shopify webshop structure for maximum SEO performance and on-page optimisations.

- **Audit and improvements:** Analysis of the old web shop and staging platform with implementation of technical and structural improvements.

#### **SEO optimised content:**

- **Template creation and content creation:** Based on SEO research and keywords, targeting different audiences and page types.
- **Continuous optimisation:** Partnership for continuous improvement of product descriptions.

#### **Xploration**

Serax wanted to strengthen and transform its online presence. They switched from an old B2B website to an integrated B2B + B2C platform.

#### **Our solution**

Us created a comprehensive migration project that included all the necessary analysis for a powerful SEO strategy and improved digital visibility.

#### **Result**

This project resulted in improved online performance for Serax and a smooth website migration. Through strategic planning, in-depth analysis and continuous optimisation, Us remains a valuable digital partner for Serax, focused on long-term growth and success.