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of the personalized praline selection at Neuhaus","work\u002Fdigitization-of-the-personalized-praline-selection-at-neuhaus",[656,660],{"__typename":657,"id":658,"title":659,"description":13},"workCategories_Category","2651","Technologie & Platformen",{"__typename":657,"id":661,"title":235,"description":13},"10291",[663],{"__typename":664,"title":665},"client_Entry","Neuhaus","2025",[668],{"__typename":669,"id":670,"title":671,"uri":672,"urlOnly":673},"competenceCenter_Entry","6748","FORWARD","competence-centers\u002Fforward",{"__typename":40,"url":674},"https:\u002F\u002Fwww.forward.eu\u002F",[676],{"__typename":12,"alt":13,"url":677,"rawUrl":678,"mimeType":679,"focalPoint":680,"height":681,"width":682},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FNeuhaus-Pralines.webp?fit=cover&format=webp&s=3-kMuAEC058JmYLhkmBaJjYuJ_Pf_lK52RRax4SHLcU","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FNeuhaus-Pralines.webp","image\u002Fwebp",[18,18],884,1468,[684,690,694,698,720,724],{"__typename":685,"typeHandle":686,"uid":687,"title":13,"richText":688,"backgroundColor":689},"paragraphBlock_Entry","paragraphBlock","e12192a6-b0a4-4744-95b9-184af92bdfe6","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">With a heritage dating back almost 170 years, Neuhaus is known as a leading Belgian praline maker with over 750 outlets worldwide. Their reputation revolves around high quality, craftsmanship and unforgettable customer experiences.\u003C\u002Fspan>\u003C\u002Fp>","light",{"__typename":685,"typeHandle":686,"uid":691,"title":692,"richText":693,"backgroundColor":689},"89aa0558-2c9c-414e-b15c-19017d940623","The evolution towards a digital customer experience","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">While the physical stores continue to flourish as cornerstones of the brand, Neuhaus has seen significant growth in online sales in recent years, especially during the COVID-19 pandemic. In 2017, the company decided to revamp their webshop to strengthen its online presence and develop innovative ways to engage customers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">However, a challenge remained: how could the company translate the charm and pleasure of choosing chocolates at the counter into a digital environment? With that challenge, Neuhaus knocked on the door of competence center FORWARD. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">This led to the development of the \"Fill Your Own Box\" (FYOB) experience – an innovative solution that offers customers the same creative freedom as in-store, but through an easy-to-use online interface.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":685,"typeHandle":686,"uid":695,"title":696,"richText":697,"backgroundColor":689},"eef08e83-ffae-4074-ab27-b19f538f6bf0","From idea to reality","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">Neuhaus approached FORWARD with a clear vision: to transform the physical interaction of praline selection into a digital premium experience. This required a solution that was not only technically sophisticated, but also reflected Neuhaus' brand values – quality, luxury and craftsmanship – at every level.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":699,"typeHandle":700,"uid":701,"title":13,"text":702,"accordionItems":703,"multiple":130},"accordionBlock_Entry","accordionBlock","2af073b6-7712-4be2-b9b2-b6af570a64f5","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">Our approach consisted of five crucial pillars:\u003C\u002Fspan>\u003C\u002Fp>",[704,708,711,714,717],{"__typename":705,"title":706,"text":707},"accordionItem_Entry","A user-friendly and intuitive online experience","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">To optimize the customer experience, the entire FYOB function was designed and developed from scratch. Customers can choose from two box sizes – medium (16 chocolates) or large (36 chocolates) – and easily assemble their selection via an intuitive interface. Various filters, such as chocolate type, allergens, filling, and even praline name, make the selection process quick and effortless. With an assortment of 38 chocolates, customers get the same wide choice as in the store.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":705,"title":709,"text":710},"The complexity of filling boxes","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">One of the biggest technical challenges was to develop a dynamic system that accurately determines how many chocolates fit in a box. Because chocolates have different shapes and sizes, the algorithm had to be intelligent and flexible enough to calculate optimal combinations without compromising the aesthetics or structure of the packaging.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":705,"title":712,"text":713},"Flexibility and scalability for future growth","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">We developed the FYOB function with a modular architecture, which allows Neuhaus to effortlessly add new chocolates or box sizes without major technical adjustments. This gives the company complete control over their online offerings and allows them to quickly respond to seasonal trends or changing customer preferences.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":705,"title":715,"text":716},"A seamless mobile experience","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">With an ever-increasing number of mobile shoppers, it was essential that FYOB offered an equally fluid experience on smartphones and tablets as it did on desktop. A responsive design with an intuitive touch interface was implemented, making it easy for customers to navigate, select and checkout – wherever and whenever they want.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":705,"title":718,"text":719},"Robust performance and reliability","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">To ensure a premium digital experience, advanced caching techniques and a scalable infrastructure were implemented. This ensures minimal loading times and a flawless user experience, even during peak times such as the holidays, when the demand for luxury chocolates increases exponentially.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":685,"typeHandle":686,"uid":721,"title":722,"richText":723,"backgroundColor":689},"c4e90035-d1bc-470f-8803-a6cd4716ac66","Results and future prospects","\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">The \"Fill Your Own Box\" functionality has now been launched in four languages (Dutch, English, French and German) and serves customers in 20 European countries. The project has not only contributed to the growth of online sales, but has also further enriched Neuhaus' brand experience by offering customers a new, interactive way to choose their chocolates.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":685,"typeHandle":686,"uid":725,"title":13,"richText":726,"backgroundColor":689},"d1eded09-4aa0-4089-b633-e97f11973323","\u003Ch3>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">Neuhaus wanted to translate the unique experience of praline selection in their boutiques into an intuitive and luxurious online experience. So they needed a scalable, visually appealing and technically advanced solution that reflected the brand's premium look online.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">\u003Cstrong>Our solution \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">Competence center FORWARD developed the \"Fill Your Own Box\" functionality: an intuitive, visually attractive and scalable online tool that allows customers to effortlessly personalize their praline selection. \u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">\u003Cstrong>Result \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">The \"Fill Your Own Box\" functionality has been successfully launched in four languages and serves customers in 20 European countries, contributing to growing online sales and a strengthened brand experience. Customers now enjoy a seamless, personalised praline selection that perfectly reflects Neuhaus' luxury and craftsmanship.\u003C\u002Fspan>\u003C\u002Fp>","Digitalisering van gepersonaliseerde pralineselectie bij Neuhaus",{"__typename":729,"html":730},"postContent_CkeditorField","\u003Cdiv class=\"elementor-container\">\u003Cp> \u003C\u002Fp>\n\u003Cp>Met een erfgoed dat teruggaat tot bijna 170 jaar, staat Neuhaus bekend als een vooraanstaande Belgische pralinemaker met meer dan 750 verkooppunten wereldwijd. Hun reputatie draait om hoogwaardige kwaliteit, vakmanschap en onvergetelijke klantbelevingen.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003Ch4>\u003Cstrong>De evolutie naar een digitale klantbeleving\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Terwijl de fysieke winkels blijven floreren als hoekstenen van het merk, heeft Neuhaus de afgelopen jaren een aanzienlijke groei gezien in online verkoop, vooral tijdens de COVID-19-pandemie.\u003C\u002Fp>\u003Cp>In 2017 besloot het bedrijf om hun webshop te vernieuwen om de online aanwezigheid te versterken en innovatieve manieren te ontwikkelen om klanten te betrekken.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Toch bleef er een uitdaging: hoe kon het bedrijf de charme en het plezier van pralines kiezen aan de toonbank vertalen naar een digitale omgeving? Met die uitdaging klopte Neuhaus aan bij compentence center \u003Ca href=\"https:\u002F\u002Fwww.forward.eu\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">FORWARD\u003C\u002Fspan>\u003C\u002Fa>.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Cp>Dit leidde tot de ontwikkeling van de \"Fill Your Own Box\" (FYOB) ervaring – een innovatieve oplossing die klanten dezelfde creatieve vrijheid biedt als in de winkel, maar dan via een gebruiksvriendelijke online interface.\u003C\u002Fp>\u003Ch4> \u003C\u002Fh4>\u003Ch4>\u003Cstrong>Van idee naar realiteit\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Neuhaus benaderde FORWARD met een duidelijke visie: de fysieke interactie van pralineselectie omzetten in een digitale premiumervaring. Dit vereiste een oplossing die niet alleen technisch geavanceerd was, maar ook de merkwaarden van Neuhaus – kwaliteit, luxe en vakmanschap – op elk niveau weerspiegelde.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Onze aanpak bestond uit vijf cruciale pijlers:\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Ch4>\u003Cstrong>Resultaten en toekomstperspectief\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>De \"Fill Your Own Box\"-functionaliteit is inmiddels gelanceerd in vier talen (Nederlands, Engels, Frans en Duits) en bedient klanten in 20 Europese landen. Het project heeft niet alleen bijgedragen aan de groei van de online omzet, maar heeft ook de merkbeleving van Neuhaus verder verrijkt door klanten een nieuwe, interactieve manier te bieden om hun pralines te kiezen.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Neuhaus wilde de unieke beleving van pralineselectie in hun boetieks vertalen naar een intuïtieve en luxe online ervaring. 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