--- title: "Prik&Tik accelerates its B2B sales with a user-friendly ordering platform" date: 2025-12-10T11:18:00+01:00 author: Nel Claes canonical_url: "https://www.xploregroup.be/en/work/prik-tik-accelerates-its-b2b-sales-with-a-user-friendly-ordering-platform" section: Work --- # Prik&Tik accelerates its B2B sales with a user-friendly ordering platform ## Technologie & Platformen ## E-commerce ## Prik&Tik ![Logo](https://cdn.craft.cloud/5fa59528-9049-4864-a4f2-a0667591b3bd/assets/img/logo_2026-02-11-092254_kxic.svg) ![Logo](https://cdn.craft.cloud/5fa59528-9049-4864-a4f2-a0667591b3bd/assets/img/logo_2026-02-11-092259_olvj.svg) 2025 ## eWings [www.ewings.be](https://www.ewings.be) Prik&Tik accelerates its B2B sales with a user-friendly ordering platform ![Prik Tik1](https://cdn.craft.cloud/5fa59528-9049-4864-a4f2-a0667591b3bd/assets/img/PrikTik1.png) ## The challenge: a complex ordering process As an established name in the beverage industry, Prik&Tik serves a wide range of business customers. But despite their strong reputation, the digital ordering process via the B2B portal was no longer in line with their customers' expectations. The existing system turned out not to be user-friendly enough: customers struggled to find the right products quickly, inventory data was often outdated, and the checkout process was unnecessarily cumbersome. This not only led to frustration among customers, but also to extra pressure on internal employees. To support their growth and offer their customers a smoother ordering experience, Prik&Tik decided to take a thorough look at the digital B2B platform. ## The solution: a modern and efficient B2B platform in Magento 2 In collaboration with competence center eWings, a future-oriented solution was chosen: the implementation of a new B2B portal built on Magento 2, fully tailored to the needs of business customers. The result is a high-performance and user-friendly platform in which speed, transparency and efficiency are central. Thanks to an optimized search function, up-to-date stock information and a simplified checkout process, customers can now complete their orders much faster and with less effort. The new platform also makes a world of difference internally. The integration with D365 Business Central ensures an automatic flow of orders to the warehouse and provides employees with a real-time overview of the stock. As a result, both order processing and customer communication are a lot more efficient. ## The added value for Prik&Tik ### 1. Real-time inventory management for maximum reliability Thanks to the seamless integration with D365 Business Central, the stock status in the portal is always up-to-date. This makes the ordering process more transparent and reliable for the customer and significantly reduces the number of incorrect or incomplete orders. ### 2. Automated order processing Orders that come in through the portal are automatically imported and prepared for processing in the warehouse. ### 3. Less pressure on customer service The new "My Account" environment offers customers more self-service options. They can easily consult invoices, credit notes and price lists, or follow up on their open back orders. The result? Fewer customer service questions and more time for the team to focus on valuable support. ## The benefits for customers ### Find what they need faster With an advanced search function and smart filters, customers can find what they are looking for in just a few clicks – crucial in an industry where speed counts. ### Full insight into backorders For products that can only be delivered later, the new backorder dashboard offers a clear overview. This way, customers know exactly what they can expect and when. ### Flexible ordering options Every customer works differently. That is why the platform supports multiple ways of ordering: via the webshop, with an import file (XML/CSV), via personalized order lists or with the quick order functionality. ### Easy and fast checkout The checkout process has been completely revised to complete orders in as few steps as possible. Customers can easily make adjustments and complete without wasting time. ### Export data to Excel Customers can easily export information to Excel on category pages as well as in order lists or the shopping cart. Handy for internal use or for quick re-importing via the quick order function. ## A future-proof platform that increases customer satisfaction and efficiency Thanks to the new B2B platform, Prik&Tik has taken an important step in their digital transformation. Today, they offer their business customers an ordering experience that meets the expectations of a modern B2B customer: fast, clear and flexible. At the same time, they gain internal efficiency through less manual follow-up and better integration with their systems. The platform not only strengthens Prik&Tik's operational strength, but also the relationship with their customers. And that makes it an investment that pays off – today and in the future. ### Xploration Prik&Tik was struggling with an outdated B2B ordering platform that did not meet the expectations of their business customers: products were difficult to find, stocks were not always accurate and the ordering process was cumbersome. ### Our solution In collaboration with eWings, Prik&Tik implemented a new B2B platform based on Magento 2, fully focused on ease of use and efficiency. Thanks to better search functionality, real-time inventory management and a smooth checkout process, ordering is now faster and easier for all business customers. ### Result The new platform will provide a smoother ordering experience for customers and more internal efficiency at Prik&Tik. The combination of self-service, automation and transparency leads to higher customer satisfaction and less operational pressure.