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optimizes e-commerce with new webshops and efficient data management","work\u002Fsioen-optimizes-e-commerce-with-new-webshops-and-efficient-data-management",[656,660,662],{"__typename":657,"id":658,"title":659,"description":13},"workCategories_Category","2695","PIM",{"__typename":657,"id":661,"title":126,"description":13},"5554",{"__typename":657,"id":663,"title":235,"description":13},"10291",[665],{"__typename":666,"title":667},"client_Entry","Sioen","2025",[670,677,683],{"__typename":671,"id":672,"title":673,"uri":674,"urlOnly":675},"competenceCenter_Entry","8390","Induxx","competence-centers\u002Finduxx",{"__typename":40,"url":676},"https:\u002F\u002Fwww.induxx.be",{"__typename":671,"id":678,"title":679,"uri":680,"urlOnly":681},"8392","US","competence-centers\u002Fus",{"__typename":40,"url":682},"https:\u002F\u002Fwww.about-us.be",{"__typename":671,"id":684,"title":685,"uri":686,"urlOnly":687},"10615","PHPro","competence-centers\u002Fphpro",{"__typename":40,"url":688},"https:\u002F\u002Fwww.phpro.be\u002Fnl",[690],{"__typename":12,"alt":13,"url":691,"rawUrl":692,"mimeType":693,"focalPoint":694,"height":695,"width":696},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FSioen-2.webp?fit=cover&format=webp&s=A0o-X5hkepXdbcyTiFnFQwfxRxqfLE4jiqVeRi999kA","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FSioen-2.webp","image\u002Fwebp",[18,18],1120,2500,[698,704,708,712,716,720,724],{"__typename":699,"typeHandle":700,"uid":701,"title":13,"richText":702,"backgroundColor":703},"paragraphBlock_Entry","paragraphBlock","cecbb935-d5f1-4d52-b858-ab64ea72fa69","\u003Cp>Sioen, a leading manufacturer of protective workwear with various sub-brands such as SIP Protection and Baleno, faced the challenge of implementing a sophisticated e-commerce strategy. With an extensive product range across multiple brands, a centralized approach for product data, webshops, and online marketing was essential. Competence centers Induxx, PHPro and Us joined forces to work on their behalf.\u003C\u002Fp>","light",{"__typename":699,"typeHandle":700,"uid":705,"title":706,"richText":707,"backgroundColor":703},"aec41c20-07cb-46d6-8ced-21b2f97edf99","Efficient data centralization with Induxx","\u003Cp>To manage the complexity, competence center Induxx initiated a project to consolidate all product information into a single source of truth via Akeneo PIM. This began with a pilot for SIP Protection and was expanded to other brands. After a thorough data cleanup and the establishment of a streamlined data flow for images and documents, SAP data was efficiently imported for enrichment and synchronization with Magento.\u003C\u002Fp>",{"__typename":699,"typeHandle":700,"uid":709,"title":710,"richText":711,"backgroundColor":703},"f3ab87d8-6f04-408c-9b1c-e7260e48f7bc","Implementation of new web shops with PHPro","\u003Cp style=\"margin-left:0px;\">Competence center PHPro led the development of new webshops for each brand, with flexible B2C and\u002For B2B components tailored to specific brand strategies. A user-friendly ordering platform was implemented for B2B customers to reduce administrative burdens and enrich product information for both online and offline use.\u003C\u002Fp>",{"__typename":699,"typeHandle":700,"uid":713,"title":714,"richText":715,"backgroundColor":703},"b0137892-7957-4d49-a77e-41542ef96b79","Umbrella strategy and analytical setup with Us","\u003Cp style=\"margin-left:0px;\">Using an umbrella strategy, the Us competence center integrated Google Analytics and Google Tag Manager and developed brand-specific KPIs and automated dashboards. SEO improvements were achieved through extensive keyword planning and competitor analysis. Integration with dotdigital and Magento improved insights and supported a centralized customer overview across all brands.\u003C\u002Fp>",{"__typename":699,"typeHandle":700,"uid":717,"title":718,"richText":719,"backgroundColor":703},"21deb1ed-a682-45d5-a61b-461b4ccfef31","Results and future growth","\u003Cp>Thanks to Akeneo PIM, Sioen achieved centralized product data management, resulting in increased visitor numbers and more active dealers. The automation reduced back-office pressure and supported dealers with comprehensive product information for their own platforms. The flexibility of the new system accelerates time-to-market for new brand extensions, supported by customized SAP import processes and automated product image integration.\u003C\u002Fp>",{"__typename":699,"typeHandle":700,"uid":721,"title":722,"richText":723,"backgroundColor":703},"b0194327-692d-40bb-ba8f-d213ca249f9a","Conclusion","\u003Cp style=\"margin-left:0px;\">Thanks to the combined expertise of various competence centers, Sioen not only developed a future-oriented e-commerce strategy but also built a robust digital ecosystem. From data management by Induxx to the development of new webshops by PHPro and the strategic marketing support of Us – every team played a crucial role in the success of this project. With this multidisciplinary approach, Sioen is now fully prepared for further growth and can effortlessly respond to the challenges of the e-commerce market.\u003C\u002Fp>",{"__typename":699,"typeHandle":700,"uid":725,"title":13,"richText":726,"backgroundColor":703},"de0b5539-0394-4528-8fbd-d41aa056d6b6","\u003Ch4>\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Sioen's challenge was managing complex product data and rolling out an efficient e-commerce strategy for its various sub-brands. They needed a central data management solution, scalable webshops, and a unified approach to marketing and analytics.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Our solution\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>The solution consisted of centralizing all product data, allowing Sioen to efficiently manage and synchronize data with its new webshops. Furthermore, each brand received a customized webshop with integrated marketing, analytics, and automation tools.\u003C\u002Fp>\u003Cp>\u003Cstrong>Result\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Thanks to the new central data management solution and the scalable webshops, Sioen saw an increase in visitor numbers and more active dealers ordering. The automated processes reduce workload, support faster time-to-market, and offer more digital support for both dealers and customers.\u003C\u002Fp>","Sioen optimaliseert e-commerce met nieuwe webshops en efficiënte data management",{"__typename":729,"html":730},"postContent_CkeditorField","\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cp> \u003C\u002Fp>\n\u003Cp>Sioen, een vooraanstaande fabrikant van beschermende werkkledij met diverse submerken zoals SIP Protection en Baleno, stond voor de uitdaging om een geavanceerde e-commercestrategie te implementeren. Met een uitgebreid productassortiment verdeeld over verschillende merken, was een gecentraliseerde aanpak voor product data, webshops en online marketing essentieel. Compentence centers \u003Ca href=\"https:\u002F\u002Finduxx.be\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">Induxx\u003C\u002Fspan>\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.phpro.be\u002Fnl\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">PHPro\u003C\u002Fspan>\u003C\u002Fa> en \u003Ca href=\"https:\u002F\u002Fabout-us.be\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">Us\u003C\u002Fspan>\u003C\u002Fa> sloegen de handen in elkaar en gingen voor hen aan de slag.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Efficiënte datacentralisatie met Induxx\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Om de complexiteit te beheren, initieerde competence center Induxx een project om alle productinformatie te consolideren in een 'single source of truth' via Akeneo PIM. Dit begon met een pilot voor SIP Protection en werd uitgebreid naar andere merken. Na een grondige dataclean-up en het opzetten van een gestroomlijnde dataflow voor afbeeldingen en documenten, werden SAP-data efficiënt geïmporteerd voor verrijking en synchronisatie met Magento.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003Ch4>\u003Cstrong>Implementatie van nieuwe webshops met PHPro\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Competence center PHPro leidde de ontwikkeling van nieuwe webshops voor elk merk, met flexibele B2C en\u002Fof B2B componenten aangepast aan de specifieke merkstrategieën.\u003C\u002Fp>\u003Cp>Voor B2B klanten werd een gebruiksvriendelijk bestelplatform geïmplementeerd om administratieve lasten te verminderen en productinformatie te verrijken voor zowel online als offline gebruik.\u003C\u002Fp>\u003Ch4> \u003C\u002Fh4>\u003Ch4>\u003Cstrong>Umbrella strategie en analytische opzet met Us\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Met een 'umbrella strategy' integreerde compentence center\u003C\u002Fp>\u003Cp>Us Google Analytics, Google Tag Manager en ontwikkelde merkspecifieke KPI's en geautomatiseerde dashboards. SEO-verbeteringen werden aangebracht met een uitgebreide keyword planning en concurrentieanalyse. Integratie met dotdigital en Magento verbeterde inzichten en ondersteunde een gecentraliseerd klantoverzicht over alle merken heen.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Resultaten en toekomstige groei\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Dankzij Akeneo PIM realiseerde Sioen een centraal beheer van productdata, wat resulteerde in toenemende bezoekersaantallen en actievere dealers. De automatisering verminderde de druk op de backoffice en ondersteunde dealers met uitgebreide productinformatie voor hun eigen platforms. De flexibiliteit van het nieuwe systeem versnelt de time-to-market voor nieuwe merkuitbreidingen, ondersteund door aangepaste SAP-importprocessen en geautomatiseerde productafbeeldingenintegratie.\u003C\u002Fp>\u003Ch4> \u003C\u002Fh4>\u003Ch4>\u003Cstrong>Conclusie\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Dankzij de gecombineerde expertise van verschillende competence centers heeft Sioen niet alleen een toekomstgerichte e-commercestrategie ontwikkeld, maar ook een robuust digitaal ecosysteem gebouwd. Van databeheer door Induxx, tot de ontwikkeling van nieuwe webshops door PHPro en de strategische marketingondersteuning van Us – elk team speelde een cruciale rol in het succes van dit project. Met deze multidisciplinaire aanpak is Sioen nu volledig voorbereid op verdere groei en kan het moeiteloos inspelen op de uitdagingen van de e-commercemarkt.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>De uitdaging van Sioen lag in het beheren van complexe productdata en het uitrollen van een efficiënte e-commercestrategie voor hun diverse submerken. Ze hadden nood aan een centrale oplossing voor databeheer, schaalbare webshops en een uniforme aanpak voor marketing en analyse.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Onze oplossing\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>De oplossing bestond uit het centraliseren van alle productdata, waardoor Sioen efficiënt data kan beheren en synchroniseren met hun nieuwe webshops. 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