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de la selección personalizada de bombones en Neuhaus","trabajo\u002Fdigitalización-de-la-selección-personalizada-de-bombones-en-neuhaus",[591,595],{"__typename":592,"id":593,"title":594,"description":13},"workCategories_Category","2651","Technologie & Platformen",{"__typename":592,"id":596,"title":597,"description":13},"10291","Technology & Platforms",[599],{"__typename":600,"title":601},"client_Entry","Neuhaus","2025",[604],{"__typename":605,"id":606,"title":607,"uri":608,"urlOnly":609},"competenceCenter_Entry","6748","FORWARD","competence-centers\u002Fforward",{"__typename":42,"url":610},"https:\u002F\u002Fwww.forward.eu\u002F",[612],{"__typename":12,"alt":13,"url":613,"rawUrl":614,"mimeType":615,"focalPoint":616,"height":617,"width":618},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FNeuhaus-Pralines.webp?fit=cover&format=webp&s=3-kMuAEC058JmYLhkmBaJjYuJ_Pf_lK52RRax4SHLcU","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FNeuhaus-Pralines.webp","image\u002Fwebp",[18,18],884,1468,[620,626,630,634,656,660],{"__typename":621,"typeHandle":622,"uid":623,"title":13,"richText":624,"backgroundColor":625},"paragraphBlock_Entry","paragraphBlock","e12192a6-b0a4-4744-95b9-184af92bdfe6","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Con una herencia que se remonta a casi 170 años, Neuhaus es conocida como uno de los principales fabricantes belgas de bombones con más de 750 puntos de venta en todo el mundo. Su reputación gira en torno a la alta calidad, la artesanía y las experiencias inolvidables de los clientes.\u003C\u002Fspan>\u003C\u002Fp>","light",{"__typename":621,"typeHandle":622,"uid":627,"title":628,"richText":629,"backgroundColor":625},"89aa0558-2c9c-414e-b15c-19017d940623","La evolución hacia una experiencia de cliente digital","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Si bien las tiendas físicas continúan floreciendo como piedras angulares de la marca, Neuhaus ha experimentado un crecimiento significativo en las ventas en línea en los últimos años, especialmente durante la pandemia de COVID-19. En 2017, la empresa decidió renovar su tienda web para fortalecer su presencia en línea y desarrollar formas innovadoras de atraer a los clientes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Sin embargo, quedaba un desafío: ¿cómo podría la empresa traducir el encanto y el placer de elegir chocolates en el mostrador a un entorno digital? Con ese desafío, Neuhaus llamó a la puerta del centro de competencia FORWARD. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Esto llevó al desarrollo de la experiencia \"Fill Your Own Box\" (FYOB), una solución innovadora que ofrece a los clientes la misma libertad creativa que en la tienda, pero a través de una interfaz en línea fácil de usar.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":621,"typeHandle":622,"uid":631,"title":632,"richText":633,"backgroundColor":625},"eef08e83-ffae-4074-ab27-b19f538f6bf0","De la idea a la realidad","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Neuhaus se acercó a FORWARD con una visión clara: transformar la interacción física de la selección de bombones en una experiencia digital premium. Esto requería una solución que no solo fuera técnicamente sofisticada, sino que también reflejara los valores de la marca Neuhaus (calidad, lujo y artesanía) en todos los niveles.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":635,"typeHandle":636,"uid":637,"title":13,"text":638,"accordionItems":639,"multiple":132},"accordionBlock_Entry","accordionBlock","2af073b6-7712-4be2-b9b2-b6af570a64f5","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Nuestro enfoque consistió en cinco pilares cruciales:\u003C\u002Fspan>\u003C\u002Fp>",[640,644,647,650,653],{"__typename":641,"title":642,"text":643},"accordionItem_Entry","Una experiencia en línea intuitiva y fácil de usar","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Para optimizar la experiencia del cliente, toda la función FYOB se diseñó y desarrolló desde cero. Los clientes pueden elegir entre dos tamaños de caja: mediana (16 chocolates) o grande (36 chocolates), y ensamblar fácilmente su selección a través de una interfaz intuitiva. Varios filtros, como el tipo de chocolate, los alérgenos, el relleno e incluso el nombre de los bombones, hacen que el proceso de selección sea rápido y sin esfuerzo. Con un surtido de 38 chocolates, los clientes tienen la misma amplia variedad que en la tienda.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":641,"title":645,"text":646},"La complejidad de llenar cajas","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Uno de los mayores desafíos técnicos fue desarrollar un sistema dinámico que determine con precisión cuántos chocolates caben en una caja. Debido a que los chocolates tienen diferentes formas y tamaños, el algoritmo tenía que ser lo suficientemente inteligente y flexible como para calcular combinaciones óptimas sin comprometer la estética o la estructura del empaque.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":641,"title":648,"text":649},"Flexibilidad y escalabilidad para el crecimiento futuro","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Desarrollamos la función FYOB con una arquitectura modular, que permite a Neuhaus añadir sin esfuerzo nuevos bombones o tamaños de caja sin grandes ajustes técnicos. Esto le da a la empresa un control total sobre sus ofertas en línea y les permite responder rápidamente a las tendencias estacionales o a las preferencias cambiantes de los clientes.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":641,"title":651,"text":652},"Una experiencia móvil perfecta","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Con un número cada vez mayor de compradores móviles, era esencial que FYOB ofreciera una experiencia tan fluida en teléfonos inteligentes y tabletas como en computadoras de escritorio. Se implementó un diseño receptivo con una interfaz táctil intuitiva, lo que facilita a los clientes navegar, seleccionar y pagar, donde y cuando quieran.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":641,"title":654,"text":655},"Rendimiento robusto y confiabilidad","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Para garantizar una experiencia digital premium, se implementaron técnicas avanzadas de almacenamiento en caché y una infraestructura escalable. Esto garantiza tiempos de carga mínimos y una experiencia de usuario impecable, incluso durante las horas pico como las vacaciones, cuando la demanda de chocolates de lujo aumenta exponencialmente.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":621,"typeHandle":622,"uid":657,"title":658,"richText":659,"backgroundColor":625},"c4e90035-d1bc-470f-8803-a6cd4716ac66","Resultados y perspectivas de futuro","\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">La funcionalidad \"Fill Your Own Box\" se ha lanzado ahora en cuatro idiomas (neerlandés, inglés, francés y alemán) y atiende a clientes en 20 países europeos. El proyecto no solo ha contribuido al crecimiento de las ventas en línea, sino que también ha enriquecido aún más la experiencia de marca de Neuhaus al ofrecer a los clientes una forma nueva e interactiva de elegir sus chocolates.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":621,"typeHandle":622,"uid":661,"title":13,"richText":662,"backgroundColor":625},"d1eded09-4aa0-4089-b633-e97f11973323","\u003Ch3>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">\u003Cstrong>Xploración\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">Neuhaus quería traducir la experiencia única de la selección de bombones en sus boutiques en una experiencia online intuitiva y lujosa. Por lo tanto, necesitaban una solución escalable, visualmente atractiva y técnicamente avanzada que reflejara el aspecto premium de la marca en línea.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">\u003Cstrong>Nuestra solución \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">El centro de competencia FORWARD desarrolló la funcionalidad \"Fill Your Own Box\": una herramienta en línea intuitiva, visualmente atractiva y escalable que permite a los clientes personalizar sin esfuerzo su selección de bombones.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">\u003Cstrong>Resultado\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan lang=\"es-trad\" dir=\"ltr\" xml:lang=\"es-trad\">La funcionalidad \"Fill Your Own Box\" se ha lanzado con éxito en cuatro idiomas y atiende a clientes en 20 países europeos, contribuyendo al crecimiento de las ventas en línea y a una experiencia de marca fortalecida. Los clientes ahora disfrutan de una selección de bombones personalizada y sin fisuras que refleja perfectamente el lujo y la artesanía de Neuhaus.\u003C\u002Fspan>\u003C\u002Fp>","Digitalisering van gepersonaliseerde pralineselectie bij Neuhaus",{"__typename":665,"html":666},"postContent_CkeditorField","\u003Cdiv class=\"elementor-container\">\u003Cp> \u003C\u002Fp>\n\u003Cp>Met een erfgoed dat teruggaat tot bijna 170 jaar, staat Neuhaus bekend als een vooraanstaande Belgische pralinemaker met meer dan 750 verkooppunten wereldwijd. Hun reputatie draait om hoogwaardige kwaliteit, vakmanschap en onvergetelijke klantbelevingen.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003Ch4>\u003Cstrong>De evolutie naar een digitale klantbeleving\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Terwijl de fysieke winkels blijven floreren als hoekstenen van het merk, heeft Neuhaus de afgelopen jaren een aanzienlijke groei gezien in online verkoop, vooral tijdens de COVID-19-pandemie.\u003C\u002Fp>\u003Cp>In 2017 besloot het bedrijf om hun webshop te vernieuwen om de online aanwezigheid te versterken en innovatieve manieren te ontwikkelen om klanten te betrekken.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Toch bleef er een uitdaging: hoe kon het bedrijf de charme en het plezier van pralines kiezen aan de toonbank vertalen naar een digitale omgeving? Met die uitdaging klopte Neuhaus aan bij compentence center \u003Ca href=\"https:\u002F\u002Fwww.forward.eu\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">FORWARD\u003C\u002Fspan>\u003C\u002Fa>.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Cp>Dit leidde tot de ontwikkeling van de \"Fill Your Own Box\" (FYOB) ervaring – een innovatieve oplossing die klanten dezelfde creatieve vrijheid biedt als in de winkel, maar dan via een gebruiksvriendelijke online interface.\u003C\u002Fp>\u003Ch4> \u003C\u002Fh4>\u003Ch4>\u003Cstrong>Van idee naar realiteit\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Neuhaus benaderde FORWARD met een duidelijke visie: de fysieke interactie van pralineselectie omzetten in een digitale premiumervaring. Dit vereiste een oplossing die niet alleen technisch geavanceerd was, maar ook de merkwaarden van Neuhaus – kwaliteit, luxe en vakmanschap – op elk niveau weerspiegelde.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Onze aanpak bestond uit vijf cruciale pijlers:\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Ch4>\u003Cstrong>Resultaten en toekomstperspectief\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>De \"Fill Your Own Box\"-functionaliteit is inmiddels gelanceerd in vier talen (Nederlands, Engels, Frans en Duits) en bedient klanten in 20 Europese landen. Het project heeft niet alleen bijgedragen aan de groei van de online omzet, maar heeft ook de merkbeleving van Neuhaus verder verrijkt door klanten een nieuwe, interactieve manier te bieden om hun pralines te kiezen.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Neuhaus wilde de unieke beleving van pralineselectie in hun boetieks vertalen naar een intuïtieve en luxe online ervaring. Ze hadden dus nood aan een schaalbare, visueel aantrekkelijke en technisch geavanceerde oplossing die de premium uitstraling van het merk online weerspiegelde.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Onze oplossing\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Competence center FORWARD ontwikkelde de \"Fill Your Own Box\"-functionaliteit: een intuïtieve, visueel aantrekkelijke en schaalbare online tool waarmee klanten moeiteloos hun pralineselectie kunnen personaliseren.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Resultaat\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>De \"Fill Your Own Box\"-functionaliteit is succesvol gelanceerd in vier talen en bedient klanten in 20 Europese landen, wat heeft bijgedragen aan een groeiende online omzet en een versterkte merkbeleving. Klanten genieten nu van een naadloze, gepersonaliseerde pralineselectie die de luxe en vakmanschap van Neuhaus perfect 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