Do you want to offer your customers an optimal user experience with your e-commerce business? Then quality product information is essential. We are happy to tell you why and give you useful tips on how to put this into practice. You’re welcome!
Everyone is familiar with SEO by now, but a lot more is needed to convert your online visibility into success. That’s why it is important as an e-commerce company to focus on the quality of your product data so that customers make a purchase. Many brands process their product information without filter or search options, or they offer products in their web shop without clear information. Missing or incomplete product information prevents customers from finding or buying your products. And that is the very essence of e-commerce.
Lower costs, more profit
Product data must be tailored to the demands of your target group. Some need technical information, while others need prices and logistical information. It’s, therefore, best to ensure that your information is aligned with all departments within a company to optimally position your product. Moreover, companies that use product data in an efficient way make more profit, have lower costs and spend less time on their data.
Keep control over your product data
An efficient way to ensure high-quality product data is through ‘Data Quality Management’. This allows you to improve data quality through analysis, prevent problems with data and ultimately make the data ready for use. To achieve this, you must collect all your data sets and data fields to get an overview of your available product data. It helps to put yourself in the mind of your customers and go through all product data processes. Maybe there is redundant data or too little data? Take control of your data and how it is collected, stored and used. Your company can only benefit from it.
A satisfied customer is a loyal customer
If consumers find their products quickly and easily, they will be more likely to make a purchase. When you offer additional useful information, there’s a better chance that your customer will return. Good product data results in less errors and more satisfied customers. It’s safe to say, qualitative product information and user experience go hand in hand.