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De bestaande on-premise e-commerceomgeving bood jarenlang een stabiele basis, maar beperkte de flexibiliteit, schaalbaarheid en snelheid waarmee nieuwe digitale initiatieven konden worden uitgerold.\u003C\u002Fp>\u003Cp>Daarnaast wilde Krëfel de operationele kosten verlagen, marketingteams meer autonomie geven en een consistente klantbeleving creëren over alle digitale en fysieke kanalen heen.\u003C\u002Fp>","light",{"__typename":1447,"typeHandle":1448,"uid":1453,"title":1454,"richText":1455,"backgroundColor":1451},"1b3fef6a-d5e5-43c9-92bd-6326702073a3","Een flexibel digitaal ecosysteem als fundament","\u003Cp>Samen met competence center Elision koos Krëfel voor een composable customer experience aanpak gebaseerd op een best-of-breed en API-first architectuur. De eerste stap bestond uit de migratie naar SAP Commerce Cloud, waardoor het bedrijf kon profiteren van een schaalbare cloudomgeving met hogere betrouwbaarheid en lagere beheerskosten.\u003C\u002Fp>\u003Cp>Vervolgens werd het digitale ecosysteem uitgebreid met gespecialiseerde oplossingen zoals Contentful voor headless content management, een geavanceerde zoekoplossing en moderne frontendtechnologie. Dankzij deze modulaire architectuur kunnen nieuwe functionaliteiten sneller worden toegevoegd en afzonderlijke componenten onafhankelijk van elkaar worden geoptimaliseerd.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1457,"title":1458,"richText":1459,"backgroundColor":1451},"102252a4-fc53-4b23-bcdd-d7b6435758ae","Marketing krijgt meer mogelijkheden","\u003Cp>Een belangrijk onderdeel van de transformatie was het versterken van de slagkracht van het marketingteam. Dankzij de keuze voor een best-of-breed aanpak, met SAP Engagement Cloud (Emarsys editie) geïntegreerd met SAP Commerce, beschikt Krëfel over de technologische bouwstenen om marketingcampagnes, content en klantinteracties efficiënter te beheren.\u003C\u002Fp>\u003Cp>De integratie tussen SAP Engagement Cloud (Emarsys editie) en SAP Commerce maakt het mogelijk om commerce‑data zoals klantgedrag, productinformatie en aankoopgeschiedenis beter te benutten binnen marketingactiviteiten.\u003C\u002Fp>\u003Cp>\u003Cspan>Het uiteindelijke doel is om omnichannel interacties relevanter, consistenter en beter afgestemd te maken op de individuele klant. De nieuwe composable architectuur creëert hiervoor een flexibel fundament en biedt de mogelijkheid om de customer journey in de toekomst steeds verder te personaliseren en te optimaliseren.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1461,"title":1462,"richText":1463,"backgroundColor":1451},"7093fa2e-a890-48fc-a14e-dc63cf7744df","Technologie en merkbeleving hand in hand","\u003Cp>De digitale vernieuwing ondersteunde eveneens de rebranding van Krëfel naar een lifestylemerk onder de slogan \u003Ci>“Leef beter”\u003C\u002Fi>. De nieuwe digitale architectuur legt de basis om content, commerce en merkbeleving beter met elkaar te verbinden en zo stap voor stap een consistente ervaring over alle touchpoints heen uit te bouwen.\u003C\u002Fp>\u003Cp>Door online en offline kanalen beter op elkaar af te stemmen, wil Krëfel de relatie met zijn klanten verder versterken tijdens elke stap van hun aankooptraject.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1465,"title":1466,"richText":1467,"backgroundColor":1451},"d4765a77-67a3-4e60-8e7c-5641ff754504","Een toekomstbestendig platform als basis voor verdere groei","\u003Cp>Krëfel beschikt vandaag over een toekomstbestendig digitaal ecosysteem dat klaar is voor verdere groei en innovatie.\u003C\u002Fp>\u003Cp>De nieuwe omgeving biedt onder meer:\u003C\u002Fp>\u003Cul style=\"list-style-type:disc;margin-left:32px;\">\u003Cli data-list-item-id=\"e3e19937de8c01faf5e3747a30d73bb2e\">\u003Cspan lang=\"en-us\" dir=\"ltr\" xml:lang=\"en-us\">Lagere Total Cost of Ownership (TCO)\u003C\u002Fspan>\u003C\u002Fli>\u003Cli data-list-item-id=\"eabc10c08b11447cbc7198542d99fd4cf\">Hogere stabiliteit en betrouwbaarheid\u003C\u002Fli>\u003Cli data-list-item-id=\"e05db708b9c1778a9995fc860e61f4d44\">Meer flexibiliteit en schaalbaarheid\u003C\u002Fli>\u003Cli data-list-item-id=\"e634a2f00b0488469c03873c1bea6ad71\">Grotere autonomie voor marketingteams\u003C\u002Fli>\u003Cli data-list-item-id=\"ecc4c89a4bd0e2730ec739622fd1f663c\">Een verbeterde gebruikerservaring voor klanten en medewerkers\u003C\u002Fli>\u003Cli data-list-item-id=\"eadee4e88a18261d2fe544b27b79ba502\">Betere afstemming tussen online en offline klantinteracties\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Met deze composable aanpak heeft Krëfel een sterke digitale basis gelegd waarop het verder kan bouwen om nieuwe marktontwikkelingen te omarmen en de digitale klantbeleving stap voor stap verder te versterken.\u003C\u002Fp>",{"__typename":1419,"id":1469,"title":1470,"uri":1471,"categories":1472,"client":1473,"year":1475,"competenceCenters":1476,"heroTitle":1470,"heroImage":1477,"blocks":1483,"wpTitle":13,"postContent":13},"15881","Digitale ontzorging voor telers in een complexe agrovoedingsketen","werk\u002Fdigitale-ontzorging-voor-telers-in-een-complexe-agrovoedingsketen",[1424],[1474],{"__typename":694,"title":1231},"2025",[],[1478],{"__typename":12,"alt":13,"url":1479,"rawUrl":1480,"mimeType":612,"focalPoint":1481,"height":1482,"width":1357},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Frr.png?fit=cover&format=webp&s=SV1Ftg9EXvNpjMK3xeNm4Uq2eMioN0d-R1wESweTM44","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Frr.png",[18,18],758,[1484,1487,1491,1495,1499],{"__typename":1447,"typeHandle":1448,"uid":1485,"title":13,"richText":1486,"backgroundColor":1451},"fbf67c57-77c3-45f3-9a21-e7f751536be5","\u003Cp>Roger & Roger maakt deel uit van een familiale groep die groenten en aardappelen verwerkt voor retail, foodservice en industrie. Achter die productie schuilt een netwerk van bijna duizend landbouwers die jaarlijks grote volumes leveren, inclusief kwaliteitsmetingen, contracten en betalingen. Om deze informatiestroom te digitaliseren, werkte Roger & Roger samen met Xplore Group, onderdeel van de Cronos Groep. Xplore Group begeleidde het traject en bracht binnen het Cronos-ecosysteem de juiste expertise samen voor de ontwikkeling van een digitale telersapplicatie die deze processen ondersteunt.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1488,"title":1489,"richText":1490,"backgroundColor":1451},"531025fb-d3f6-476c-b234-d63d4138f20a","Administratieve druk en nood aan transparantie","\u003Cp>Voor de lancering van de applicatie verliep veel communicatie via telefoon en e-mail. Telers informeerden regelmatig naar volumes, kwaliteit, contractstatus of betalingen. Dat zorgde voor veel repetitieve opvolging bij agronomisten en administratieve teams. Contracten werden bovendien nog op papier verwerkt, waardoor er soms weken zaten tussen ondertekening en registratie.\u003C\u002Fp>\u003Cp>Daarnaast speelt een strategische realiteit: in een “sellers market” kiezen telers niet langer enkel op basis van prijs. Een vlotte samenwerking en transparantie worden minstens even belangrijk. De organisatie wilde daarom sterker inzetten op ontzorging en professionaliteit.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1492,"title":1493,"richText":1494,"backgroundColor":1451},"0248e8b3-6b64-4d8b-83ad-8c5d163c1a69","Een lean en schaalbaar telersportaal","\u003Cp>De gekozen aanpak was bewust eenvoudig: geen logge totaaloplossing, maar een lean applicatie die precies doet wat telers en interne teams nodig hebben. Gebruiksvriendelijkheid stond centraal. Daarom werden 180 telers persoonlijk bevraagd,  goed voor waardevolle inzichten in hun dagelijkse realiteit. Op die basis werd een eerste versie gebouwd: snel inzetbaar, maar met een schaalbare technische basis.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1496,"title":1497,"richText":1498,"backgroundColor":1451},"bf935340-06b5-4bc6-b309-9bd6d5570951","Sterke adoptie en meetbare efficiëntiewinst","\u003Cp>De applicatie wordt ondertussen intensief gebruikt: 850 telers loggen regelmatig in, wat wijst op een sterke adoptie. Daardoor zijn telefoons en e‑mails over leveringen en betalingen sterk verminderd, waardoor interne teams meer tijd hebben voor begeleiding en relatiebeheer. Ook de contractverwerking is volledig gedigitaliseerd: wat vroeger weken duurde, gebeurt nu bijna realtime, zeker met digitale contractopmaak en elektronische ondertekening.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1500,"title":1501,"richText":1502,"backgroundColor":1451},"b9d68cfa-fecb-4779-b109-fb2dfc433928","Klaar voor verdere groei","\u003Cp>De applicatie levert vandaag directe waarde: snellere informatiestromen, minder administratie en een sterker partnership met telers dankzij transparantie. Tegelijk is het platform klaar voor verdere groei, zoals digitale perceelsopvolging en geautomatiseerde compliance‑processen.\u003C\u002Fp>\u003Cp>De telersapplicatie toont dat digitalisering in de agrovoedingsketen veel meer is dan IT: het is een hefboom voor efficiëntie, schaalbaarheid en sterkere relaties. Door te starten met focus, intensieve gebruikersbevraging en een robuuste architectuur werd een oplossing gebouwd die vandaag werkt én klaar is voor de toekomst.\u003C\u002Fp>",{"__typename":1419,"id":1504,"title":1505,"uri":1506,"categories":1507,"client":1512,"year":1475,"competenceCenters":1514,"heroTitle":1505,"heroImage":1527,"blocks":1534,"wpTitle":13,"postContent":13},"15840","Aveve realiseert datagedreven groei met een strategisch CDP-traject","werk\u002Faveve-realiseert-datagedreven-groei-met-een-strategisch-cdp-traject",[1508,1509,1510],{"__typename":674,"id":675,"title":182,"description":13},{"__typename":674,"id":681,"title":130,"description":13},{"__typename":674,"id":1511,"title":230,"description":13},"2854",[1513],{"__typename":694,"title":723},[1515,1521],{"__typename":1432,"id":1516,"title":1517,"uri":1518,"urlOnly":1519},"11859","Stitchd","competence-centers\u002Fstitchd",{"__typename":44,"url":1520},"https:\u002F\u002Fwww.stitchd.be\u002F",{"__typename":1432,"id":1522,"title":1523,"uri":1524,"urlOnly":1525},"8392","US","competence-centers\u002Fus",{"__typename":44,"url":1526},"https:\u002F\u002Fwww.about-us.be",[1528],{"__typename":12,"alt":13,"url":1529,"rawUrl":1530,"mimeType":574,"focalPoint":1531,"height":1532,"width":1533},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FAveve.jpg?fit=cover&format=webp&s=aKzm3gGwIDjdmP9ZBaAKUUlTGzMLsX67lAOFK8BLaLg","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FAveve.jpg",[18,18],942,2040,[1535,1539,1543,1561,1575,1587,1593,1641],{"__typename":1447,"typeHandle":1448,"uid":1536,"title":1537,"richText":1538,"backgroundColor":1451},"32bb8423-9867-4665-a754-c7ad8a83ff63","Van data-experiment naar structurele businessimpact","\u003Cp>Aveve is een gevestigde waarde binnen de Belgische landbouw- en tuinbouwsector. Met een uitgebreid retailnetwerk en een sterk online platform bedient het bedrijf zowel professionele landbouwers als particuliere tuin- en dierenliefhebbers. De organisatie combineert productexpertise met innovatie, maar zag tegelijk een duidelijke opportuniteit: het strategisch inzetten van klantdata om verdere groei te realiseren.\u003C\u002Fp>\u003Cp>Hoewel Aveve beschikte over waardevolle transactie- en klantgegevens, werden deze nog onvoldoende geïntegreerd ingezet. Marketing werkte met bestaande tools, maar zonder centraal klantbeeld of schaalbare personalisatie. De ambitie was duidelijk: marketingrendement verhogen, klantrelaties verdiepen en investeringen in technologie onderbouwen met meetbare resultaten. De vraag was niet of data belangrijk was, maar hoe het concreet kon bijdragen aan omzetgroei en efficiëntie.\u003C\u002Fp>\u003Cp>Samen met competence centers Stitchd en Us werd een gefaseerd traject opgezet dat startte bij strategische validatie en uitmondde in structurele technologische verankering.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1540,"title":1541,"richText":1542,"backgroundColor":1451},"a6a66be7-89f1-4f71-9197-acd3d996acd9","Het bouwen van de businesscase","\u003Cp>Vooraleer te investeren in nieuwe technologie, wilde Aveve zekerheid over de potentiële impact. Stitchd startte daarom met een gerichte pilot om de commerciële meerwaarde van datagedreven marketing tastbaar te maken. Op basis van diepgaande analyse van transactiegegevens werden winstgevende klantsegmenten geïdentificeerd. In plaats van brede, generieke campagnes werd gekozen voor gerichte communicatie afgestemd op concreet aankoopgedrag en klantvoorkeuren.\u003C\u002Fp>\u003Cp>De gepersonaliseerde campagnes werden geïntegreerd in de bestaande marketingomgeving en via geautomatiseerde flows uitgerold. De resultaten lieten weinig ruimte voor interpretatie. De nieuwe aanpak genereerde een omzetstijging van 3% tot 4,5% ten opzichte van traditionele campagnes. Wat voordien een strategische hypothese was, werd een onderbouwde businesscase met directe financiële impact.\u003C\u002Fp>",{"__typename":1544,"typeHandle":1545,"uid":1546,"image":1547,"file":1554},"whitepaperDownloadBlock_Entry","whitepaperDownloadBlock","28c7cd3b-a1a8-4439-b94b-1479348c8d3d",[1548],{"__typename":12,"alt":13,"url":1549,"rawUrl":1550,"mimeType":612,"focalPoint":1551,"height":1552,"width":1553},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FWebsite-banner-V4.png?fit=cover&format=webp&s=T_02asGbKA7j0M0TxbGEEqkDz_xqCPxW__1bS7BFqsU","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FWebsite-banner-V4.png",[18,18],670,862,[1555],{"__typename":12,"uid":1556,"url":1557,"filename":1558,"size":1559,"extension":1560},"0116797e-60c7-44b2-9493-97d1461869a2","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FFiles\u002FWhitepaper-AI-in-de-voedingsindustrie.pdf","Whitepaper-AI-in-de-voedingsindustrie.pdf","640306","pdf",{"__typename":1562,"typeHandle":1563,"uid":1564,"title":1565,"richText":1566,"image":1567,"imagePosition":1574},"textWithImageBlock_Entry","textWithImageBlock","57b28497-fdf6-4abe-ad03-32cf89fe5429","Van validatie naar schaalbaarheid","\u003Cp>Met een bewezen businesscase werd de volgende stap gezet: het structureel verankeren van data binnen de organisatie. Om personalisatie schaalbaar en toekomstbestendig te maken, koos Aveve voor de implementatie van Voyado als Customer Data Platform.\u003C\u002Fp>\u003Cp>Us begeleidde de volledige implementatie en zorgde ervoor dat data uit verschillende bronnen – retail, e-commerce, CRM en marketingkanalen – werd samengebracht in één geïntegreerd klantbeeld. Door klantinformatie te koppelen aan productdata ontstond een rijk en activeringsklaar fundament voor geavanceerde segmentatie en lifecycle marketing.\u003C\u002Fp>\u003Cp>Waar marketing voordien sterk campagnegedreven werkte, kon Aveve nu vertrekken vanuit klantgedrag. Beslissingen werden niet langer genomen op basis van aannames, maar op basis van realtime inzichten. De organisatie evolueerde naar een model waarin personalisatie, relevantie en timing centraal staan.\u003C\u002Fp>",[1568],{"__typename":12,"alt":13,"url":1569,"rawUrl":1570,"mimeType":574,"focalPoint":1571,"height":1572,"width":1573},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FAveve2.jpg?fit=cover&format=webp&s=5nHcxO7pkflL6aa4LwNjuet11qEonPoK0UUruGLNzTM","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FAveve2.jpg",[18,18],3840,5760,"right",{"__typename":1562,"typeHandle":1563,"uid":1576,"title":1577,"richText":1578,"image":1579,"imagePosition":1586},"125f38a2-3bf9-4c23-a113-6add697fd218","De meerwaarde van een geïntegreerde aanpak","\u003Cp>Dit traject toont de kracht van een geïntegreerde aanpak binnen Xplore Group. Stitchd zorgde voor de strategische onderbouwing, het aantonen van meetbare businessimpact en het uitwerken van de customer data architectuur. Us vertaalde deze oefening naar een robuuste technologische implementatie die schaalbaarheid en duurzaamheid garandeert.\u003C\u002Fp>\u003Cp>Door strategie en technologie naadloos op elkaar af te stemmen, kon Aveve gecontroleerd investeren en tegelijk versneld waarde realiseren.\u003C\u002Fp>\u003Cp>Wat begon als een zoektocht naar effectiviteit groeide uit tot een strategische transformatie. Vandaag beschikt Aveve over een datagedreven fundament dat niet alleen omzetgroei stimuleert, maar ook langdurige klantrelaties en toekomstgerichte innovatie mogelijk maakt. \u003C\u002Fp>",[1580],{"__typename":12,"alt":13,"url":1581,"rawUrl":1582,"mimeType":574,"focalPoint":1583,"height":1584,"width":1585},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FAveve1.jpg?fit=cover&format=webp&s=W8qY2SNZR2eW0neYgD49Szv7Qsk0YDjplgDJMWf8ZB8","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FAveve1.jpg",[18,18],900,1350,"left",{"__typename":1588,"typeHandle":1589,"uid":1590,"richText":1591,"buttonGroup":1592,"contentWidth":13},"genericContentBlock_Entry","genericContentBlock","c29d384c-9863-4efd-8292-d1bab9e11414","\u003Ch2>Structurele businesswaarde\u003C\u002Fh2>\u003Cp>De combinatie van strategische validatie en technologische implementatie zorgde voor een fundamentele verschuiving in hoe Aveve marketing benadert. Het CDP maakt het mogelijk om marketingbudgetten efficiënter in te zetten, klantinteracties relevanter te maken en commerciële opportuniteiten sneller te identificeren.\u003C\u002Fp>\u003Cp>Belangrijker nog is dat Aveve vandaag beschikt over een schaalbaar datafundament. Nieuwe use cases kunnen sneller worden uitgerold, loyaliteitsinitiatieven worden versterkt en digitale innovaties kunnen gebouwd worden op één consistente databron. De organisatie heeft niet alleen haar marketing geoptimaliseerd, maar ook haar wendbaarheid vergroot in een steeds competitievere markt.\u003C\u002Fp>",[],{"__typename":1594,"typeHandle":1595,"uid":1596,"title":1597,"linkTo":13,"items":1598},"relatedWorkBlock_Entry","relatedWorkBlock","a2fd201b-0eba-4d1c-ac91-d0eab460b7c4","Gerelateerde cases",[1599,1614,1627],{"__typename":1419,"id":1600,"title":1601,"uri":1602,"categories":1603,"heroImage":1607},"15670","AI Mailbox Assistant bij BelOrta","werk\u002Fai-mailbox-assistant-bij-belorta",[1604,1605],{"__typename":674,"id":677,"title":407,"description":13},{"__typename":674,"id":1606,"title":418,"description":13},"2598",[1608],{"__typename":12,"alt":13,"url":1609,"rawUrl":1610,"mimeType":612,"focalPoint":1611,"height":1612,"width":1613},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FChatGPT-Image-7-mei-2026-08_49_07.png?fit=cover&format=webp&s=WOW55nhoyBLKeeuieM9Zy1v85tZH3K4IXGaaP9TaocA","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FChatGPT-Image-7-mei-2026-08_49_07.png",[18,18],1024,1535,{"__typename":1419,"id":1615,"title":1616,"uri":1617,"categories":1618,"heroImage":1620},"15511","Realtime data als sleutel tot slimmere bezorging bij Foodbag","werk\u002Frealtime-data-als-sleutel-tot-slimmere-bezorging-bij-foodbag",[1619],{"__typename":674,"id":675,"title":182,"description":13},[1621],{"__typename":12,"alt":13,"url":1622,"rawUrl":1623,"mimeType":574,"focalPoint":1624,"height":1625,"width":1626},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Ffoodbag1.jpg?fit=cover&format=webp&s=H8fzGB46mXkg-pKCfXIrTk2a2ICAiNhO7GCZX-WHs_4","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Ffoodbag1.jpg",[18,18],730,1296,{"__typename":1419,"id":1628,"title":1629,"uri":1630,"categories":1631,"heroImage":1634},"15769","LAVA bouwt samen met Xplore Group aan de toekomst van realtime veilen","werk\u002Flava-bouwt-samen-met-xplore-group-aan-de-toekomst-van-realtime-veilen",[1604,1632,1633],{"__typename":674,"id":679,"title":240,"description":13},{"__typename":674,"id":683,"title":363,"description":13},[1635],{"__typename":12,"alt":13,"url":1636,"rawUrl":1637,"mimeType":574,"focalPoint":1638,"height":1639,"width":1640},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FLava.jpg?fit=cover&format=webp&s=Y2vuN6DDhW_P4BHgOKRUVjDBhs9iDn8FT9FwTUJjeMs","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FLava.jpg",[18,18],1848,4000,{"__typename":1642,"typeHandle":1643,"uid":1644,"title":1645,"richText":13,"buttonGroup":1646},"contactFormBlock_Entry","contactFormBlock","912e1bee-9449-43f8-be24-d1e4d2699626","Neem contact op",[],{"__typename":1419,"id":1628,"title":1629,"uri":1630,"categories":1648,"client":1651,"year":1653,"competenceCenters":1654,"heroTitle":1629,"heroImage":1691,"blocks":1693,"wpTitle":13,"postContent":13},[1649,1424,1650],{"__typename":674,"id":677,"title":407,"description":13},{"__typename":674,"id":683,"title":363,"description":13},[1652],{"__typename":694,"title":1077},"2026",[1655,1661,1667,1673,1679,1685],{"__typename":1432,"id":1656,"title":1657,"uri":1658,"urlOnly":1659},"10049","Cloudway","competence-centers\u002Fcloudway",{"__typename":44,"url":1660},"https:\u002F\u002Fwww.cloudway.be\u002F",{"__typename":1432,"id":1662,"title":1663,"uri":1664,"urlOnly":1665},"10162","Refleqt","competence-centers\u002Frefleqt",{"__typename":44,"url":1666},"https:\u002F\u002Frefleqt.be\u002F",{"__typename":1432,"id":1668,"title":1669,"uri":1670,"urlOnly":1671},"10166","Gluo","competence-centers\u002Fgluo",{"__typename":44,"url":1672},"https:\u002F\u002Fgluo.be\u002F",{"__typename":1432,"id":1674,"title":1675,"uri":1676,"urlOnly":1677},"15773","Fabrikate","competence-centers\u002Ffabrikate",{"__typename":44,"url":1678},"https:\u002F\u002Fwww.fabrikate.be\u002F",{"__typename":1432,"id":1680,"title":1681,"uri":1682,"urlOnly":1683},"10052","Unlockd","competence-centers\u002Funlockd",{"__typename":44,"url":1684},"https:\u002F\u002Funlockd.be\u002F",{"__typename":1432,"id":1686,"title":1687,"uri":1688,"urlOnly":1689},"15561","nFuse","competence-centers\u002Fnfuse",{"__typename":44,"url":1690},"https:\u002F\u002Fwww.nfuse.eu\u002F",[1692],{"__typename":12,"alt":13,"url":1636,"rawUrl":1637,"mimeType":574,"focalPoint":1638,"height":1639,"width":1640},[1694,1698,1702,1733,1744,1751,1762,1771],{"__typename":1447,"typeHandle":1448,"uid":1695,"title":1696,"richText":1697,"backgroundColor":1451},"7d7ebe86-395c-4ec9-a1f8-7ca799b826fd","Een digitaal veilsysteem voor een sector waar elke seconde telt","\u003Cp>LAVA, de coöperatie achter Belgische groenten- en fruitveilingen zoals REO, BelOrta en Coöperatie Hoogstraten, speelt een cruciale rol in de dagelijkse distributie van verse producten. Elke ochtend worden grote volumes groenten en fruit via realtime veilingen verkocht aan grootwarenhuizen, cateraars en tal van professionele afnemers in binnen- en buitenland.\u003C\u002Fp>\u003Cp>Om deze complexe en tijdsgevoelige processen klaar te maken voor de toekomst, deed LAVA beroep op Xplore Group voor de ontwikkeling van een volledig nieuw realtime veilsysteem. Het resultaat is een performant digitaal platform dat snelheid, betrouwbaarheid, gebruiksgemak en schaalbaarheid combineert in een cruciale omgeving waar milliseconden het verschil maken.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1699,"title":1700,"richText":1701,"backgroundColor":1451},"cb70c817-6376-4875-8ac2-4a8a8fefd631","Een samenwerking tussen zes competence centers","\u003Cp>De realisatie van het nieuwe platform bracht de expertise van zes competence centers binnen Xplore Group samen. Elk team leverde een essentiële bijdrage aan het eindresultaat.\u003C\u002Fp>",{"__typename":1703,"typeHandle":1704,"uid":1705,"cards":1706},"cardsBlock_Entry","cardsBlock","063ba90f-3070-4059-a396-991a6441345e",[1707,1712,1716,1720,1725,1729],{"__typename":1708,"id":1709,"title":1681,"titleColor":13,"titleWithHighlights":1710,"textBlock":1711},"cardItem_Entry","15798","\u003Cp>\u003Cspan class=\"font-source\">Cross-platform frontend development\u003C\u002Fspan>\u003C\u002Fp>","Unlockd ontwikkelde de frontend van het platform met Flutter, zowel voor browsergebruik als voor een Windows desktopapplicatie. Daarbij lag de focus op performantie, realtime interactie en een consistente gebruikerservaring over verschillende platformen heen.\n\nDoor de combinatie van live biedinformatie, audiostreaming en snelle gebruikersinteracties moest de interface niet alleen intuïtief zijn, maar ook uiterst responsief en betrouwbaar functioneren onder hoge belasting.",{"__typename":1708,"id":1713,"title":1657,"titleColor":13,"titleWithHighlights":1714,"textBlock":1715},"15799","\u003Cp>\u003Cspan class=\"font-source\">Schaalbare AWS backend\u003C\u002Fspan>\u003C\u002Fp>","Cloudway stond in voor de ontwikkeling van het backendplatform op AWS. De backend verwerkt realtime biedingen, synchroniseert gebruikers en veilingdata, beheert audiocommunicatie en garandeert een stabiele werking tijdens piekmomenten.\n\nDankzij een cloud-native architectuur beschikt LAVA vandaag over een schaalbaar en toekomstgericht platform dat hoge beschikbaarheid en performantie combineert.",{"__typename":1708,"id":1717,"title":1663,"titleColor":13,"titleWithHighlights":1718,"textBlock":1719},"15800","\u003Cp>\u003Cspan class=\"font-source\">Quality assurance & testing\u003C\u002Fspan>\u003C\u002Fp>","Gezien het cruciale karakter van het platform speelde kwaliteitsbewaking een centrale rol gedurende het volledige traject.\n\nRefleqt ondersteunde het project met uitgebreide quality assurance en testing, waaronder functionele testen, performantievalidaties en kwaliteitscontroles op de realtime interacties binnen het systeem.",{"__typename":1708,"id":1721,"title":1722,"titleColor":13,"titleWithHighlights":1723,"textBlock":1724},"15801","GLUO","\u003Cp>\u003Cspan class=\"font-source\">DevOps & continuous delivery\u003C\u002Fspan>\u003C\u002Fp>","GLUO zorgde voor de DevOps-aanpak en ondersteunde het team met geautomatiseerde deployments, CI\u002FCD-processen en infrastructuurbeheer.\n\nDankzij deze aanpak konden releases snel, gecontroleerd en betrouwbaar uitgerold worden, met maximale focus op stabiliteit en continuïteit.",{"__typename":1708,"id":1726,"title":1675,"titleColor":13,"titleWithHighlights":1727,"textBlock":1728},"15802","\u003Cp>\u003Cspan class=\"font-source\">UX & design\u003C\u002Fspan>\u003C\u002Fp>","Fabrikate stond in voor de UX- en designuitwerking van het platform. In een omgeving waar snelheid en overzicht cruciaal zijn, was gebruiksvriendelijkheid een absolute prioriteit.\n\nDe interfaces werden ontworpen om aankopers in één oogopslag inzicht te geven in prijzen, veilingen en aankopen, zonder in te boeten op snelheid of gebruiksgemak.",{"__typename":1708,"id":1730,"title":1687,"titleColor":13,"titleWithHighlights":1731,"textBlock":1732},"15803","\u003Cp>\u003Cspan class=\"font-source\">Hosting & managed services\u003C\u002Fspan>\u003C\u002Fp>","nFuse ondersteunde het project met hosting en managed services om de continuïteit, monitoring en operationele ondersteuning van het platform te garanderen.\n\nZo beschikt LAVA over een stabiele en professioneel beheerde omgeving die 24\u002F7 ondersteuning biedt voor een bedrijfskritische toepassing.",{"__typename":1562,"typeHandle":1563,"uid":1734,"title":1735,"richText":1736,"image":1737,"imagePosition":1574},"4c01e766-0716-4b99-ac08-7b75224144eb","Een veilingproces in realtime","\u003Cp>Het systeem ondersteunt het volledige digitale veilingproces, waarbij aankopers zowel fysiek aanwezig kunnen zijn in een van de veilzalen als online kunnen deelnemen via hun eigen pc.\u003C\u002Fp>\u003Cp>Via een combinatie van live audiostreaming en een visuele biedklok volgen aankopers in realtime welke producten aangeboden worden en tegen welke prijs. De klok werkt volgens het traditionele dalende prijssysteem: de prijs start hoog en daalt geleidelijk totdat een koper afdrukt.\u003C\u002Fp>\u003Cp>De snelste bieder wordt automatisch in audioverbinding gebracht met de verkoper om hoeveelheden, logistieke afspraken en bijkomende details af te stemmen. Vervolgens loopt de klok opnieuw verder totdat de volledige voorraad verkocht is.\u003C\u002Fp>\u003Cp>Daarnaast biedt het platform gebruikers permanent inzicht in:\u003C\u002Fp>\u003Cul>\u003Cli>alle actieve veilklokken\u003C\u002Fli>\u003Cli>realtime prijsinformatie\u003C\u002Fli>\u003Cli>aankopen van collega’s binnen dezelfde organisatie\u003C\u002Fli>\u003Cli>statusupdates en beschikbare volumes\u003C\u002Fli>\u003C\u002Ful>\u003Cp>De combinatie van realtime communicatie, hoge beschikbaarheid en een intuïtieve gebruikerservaring zorgt ervoor dat aankopers snel en efficiënt kunnen handelen in een bijzonder dynamische marktomgeving.\u003C\u002Fp>",[1738],{"__typename":12,"alt":13,"url":1739,"rawUrl":1740,"mimeType":714,"focalPoint":1741,"height":1742,"width":1743},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FLava3.webp?fit=cover&format=webp&s=7qgYd4ogZPfoiIKHVRvEZMNy-s9vcjnZLyUWy-1Ll_U","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FLava3.webp",[18,18],1219,1306,{"__typename":1544,"typeHandle":1545,"uid":1745,"image":1746,"file":1749},"0e2d3c22-46a2-414d-b958-0497b157f256",[1747],{"__typename":12,"alt":13,"url":1549,"rawUrl":1550,"mimeType":612,"focalPoint":1748,"height":1552,"width":1553},[18,18],[1750],{"__typename":12,"uid":1556,"url":1557,"filename":1558,"size":1559,"extension":1560},{"__typename":1562,"typeHandle":1563,"uid":1752,"title":1753,"richText":1754,"image":1755,"imagePosition":1586},"2ee47fb9-b524-44f6-bdb4-a356ae6a73c8","Technologie als motor voor een traditionele sector","\u003Cp>Met dit nieuwe realtime veilsysteem zet LAVA een belangrijke stap in de verdere digitalisering van de Belgische groenten- en fruitsector.\u003C\u002Fp>\u003Cp>Door traditionele veilingprocessen te combineren met moderne cloudtechnologie, realtime communicatie en een gebruiksvriendelijke digitale ervaring, beschikt LAVA vandaag over een toekomstgericht platform dat klaar is voor verdere groei en innovatie.\u003C\u002Fp>\u003Cp>Voor Xplore Group vormt dit project een sterk voorbeeld van hoe verschillende competence centers samen complexe digitale uitdagingen kunnen realiseren – van strategie en UX tot development, cloud, testing, DevOps en managed services.\u003C\u002Fp>\u003Cp>Samen bouwden we aan een performant ecosysteem waarin technologie en operationele efficiëntie perfect samenkomen.\u003C\u002Fp>",[1756],{"__typename":12,"alt":13,"url":1757,"rawUrl":1758,"mimeType":574,"focalPoint":1759,"height":1760,"width":1761},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FLava2.jpg?fit=cover&format=webp&s=SrOGEbS0qvS3oa8I19UGDYhQxF6lRJjfk0Ka706bfK8","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FLava2.jpg",[18,18],4032,3024,{"__typename":1594,"typeHandle":1595,"uid":1763,"title":1597,"linkTo":13,"items":1764},"e7c4e87e-003a-41f5-9e66-0f2e89e18618",[1765,1599,1614],{"__typename":1419,"id":1504,"title":1505,"uri":1506,"categories":1766,"heroImage":1769},[1619,1767,1768],{"__typename":674,"id":681,"title":130,"description":13},{"__typename":674,"id":1511,"title":230,"description":13},[1770],{"__typename":12,"alt":13,"url":1529,"rawUrl":1530,"mimeType":574,"focalPoint":1531,"height":1532,"width":1533},{"__typename":1642,"typeHandle":1643,"uid":1772,"title":1645,"richText":13,"buttonGroup":1773},"557d0aa8-31c7-4352-9ef1-d431f6fa3fe5",[],{"__typename":1419,"id":1600,"title":1601,"uri":1602,"categories":1775,"client":1777,"year":1475,"competenceCenters":1779,"heroTitle":1601,"heroImage":1780,"blocks":1782,"wpTitle":13,"postContent":13},[1649,1776],{"__typename":674,"id":1606,"title":418,"description":13},[1778],{"__typename":694,"title":769},[1655],[1781],{"__typename":12,"alt":13,"url":1609,"rawUrl":1610,"mimeType":612,"focalPoint":1611,"height":1612,"width":1613},[1783,1787,1791,1800,1804],{"__typename":1447,"typeHandle":1448,"uid":1784,"title":1785,"richText":1786,"backgroundColor":1451},"1c31b570-665b-4ed2-ac10-d18946fe7a60","Een duidelijke structuur, maar een weerbarstige realiteit","\u003Cp>BelOrta werkt met drie gespecialiseerde teams: Groenten, Fruit en Bio. Elk team beheert zijn eigen mailbox en verwerkt dagelijks een grote stroom aan klantcommunicatie. Nieuwe bestellingen, wijzigingen, vragen over leveringen en klachten komen via e-mail binnen en vormen een cruciale schakel in de operationele werking.\u003C\u002Fp>\u003Cp>Hoewel de structuur helder is, bleek de praktijk minder eenduidig. Klanten sturen hun berichten niet altijd naar het juiste adres. Een vraag over regulier fruit belandt bijvoorbeeld ook in de bio-mailbox. Een bestelling wordt naar meerdere mailboxen tegelijk verzonden om zeker te zijn dat ze goed aankomt.\u003C\u002Fp>\u003Cp>De cijfers maakten de impact tastbaar. De groenteafdeling ontvangt gemiddeld 110 bestellingen per dag, waarvan er 25 niet relevant zijn. Bij fruit gaat het om 70 bestellingen per dag, waarvan maar liefst 50 niet voor hen bedoeld zijn. De bio-afdeling ontvangt dagelijks ongeveer 100 bestellingen – 90 daarvan blijken uiteindelijk niet relevant.\u003C\u002Fp>\u003Cp>BelOrta wilde dit proces fundamenteel verbeteren, zonder extra complexiteit te introduceren in het dagelijkse werk.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1788,"title":1789,"richText":1790,"backgroundColor":1451},"5523c1be-7f8b-4d19-8f15-8eecd7d76ed6","Een intelligente mailbox die meedenkt","\u003Cp>In samenwerking met competence center Cloudway werd een AI Mailbox Assistant ontwikkeld die volledig geïntegreerd kon worden in de bestaande Outlook-omgeving. Er werd geen nieuw platform geïntroduceerd en medewerkers moesten hun manier van werken niet aanpassen. De intelligentie werd toegevoegd achter de schermen.\u003C\u002Fp>\u003Cp>De AI Mailbox Assistant analyseert elke binnenkomende e-mail automatisch. Daarbij kijkt het systeem niet alleen naar de inhoud van de e-mail zelf, maar ook naar de bijlagen. PDF-bestanden, Excel-documenten en zelfs afbeeldingen worden uitgelezen om relevante informatie te detecteren.\u003C\u002Fp>\u003Cp>Op basis van die analyse bepaalt de assistent eerst of de e-mail thuishoort in de mailbox waarin ze is binnengekomen. Een fruitbestelling in de bio-mailbox? Dan wordt die automatisch gemarkeerd als niet relevant voor bio. Een groentebestelling in de fruit-mailbox? Ook die wordt correct herkend en gelabeld.\u003C\u002Fp>\u003Cp>Daarnaast wordt elke relevante e-mail inhoudelijk gecategoriseerd. Gaat het om een nieuwe bestelling, een vraag over een bestaande order of een klacht? De assistent plaatst de e-mail automatisch in de juiste folder. Zo ontstaat onmiddellijk structuur in de mailbox, zonder manuele tussenkomst.\u003C\u002Fp>\u003Cp>De inhoud van de mails en bijlagen wordt daarbij strikt vertrouwelijk behandeld: de data blijft binnen de BelOrta-omgeving, wordt niet gedeeld met andere organisaties en wordt niet gebruikt om externe AI-modellen verder te trainen.\u003C\u002Fp>",{"__typename":1562,"typeHandle":1563,"uid":1792,"title":1793,"richText":1794,"image":1795,"imagePosition":1574},"6376b3e6-30d1-46de-b62a-06d14cb6b2ba","Businesslogica boven theorie","\u003Cp>Een belangrijke complexiteit zat in de productclassificatie. Wat is fruit en wat is groente? Botanisch gezien is een tomaat een fruit. In de dagelijkse werking van BelOrta wordt een tomaat echter als groente behandeld, omdat klanten en medewerkers dit ook zo ervaren.\u003C\u002Fp>\u003Cp>Tijdens het project kwamen meerdere van dergelijke uitzonderingen naar boven. De AI-oplossing werd daarom niet puur theoretisch getraind, maar afgestemd op de businessrealiteit van BelOrta. Het systeem begrijpt vandaag hoe BelOrta zelf zijn producten categoriseert en handelt volgens die logica.\u003C\u002Fp>\u003Cp>Dat maakt het verschil tussen een generiek AI-model en een oplossing die echt aansluit bij de operationele werking van de organisatie.\u003C\u002Fp>",[1796],{"__typename":12,"alt":13,"url":1797,"rawUrl":1798,"mimeType":574,"focalPoint":1799,"height":1357,"width":1357},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Fbelorta-box.jpg?fit=cover&format=webp&s=r69S7V1yyU_VKbtVEhBZxAfUiKfeF_1Ahn7hZEG3OPs","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Fbelorta-box.jpg",[18,18],{"__typename":1447,"typeHandle":1448,"uid":1801,"title":1802,"richText":1803,"backgroundColor":1451},"7e768bd9-60f0-472f-9bba-00168b7747f8","Concrete impact op de werkvloer","\u003Cp>De AI Mailbox Assistant draait volledig op de achtergrond. Voor medewerkers verandert er nauwelijks iets aan hun manier van werken. Ze blijven in Outlook werken zoals ze gewoon zijn. Het verschil zit in wat ze niet meer moeten doen: manueel sorteren.\u003C\u002Fp>\u003Cp>Daarnaast ontstaat er een duidelijk dagelijks overzicht: hoeveel nieuwe orders zijn er binnengekomen? Hoeveel vragen moeten worden opgevolgd? Zijn er klachten die prioriteit vereisen? Dit inzicht ondersteunt niet alleen de operationele werking, maar ook capaciteitsplanning en rapportering.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1805,"title":1806,"richText":1807,"backgroundColor":1451},"020f2360-fc52-4578-a216-be492d4c087f","Een pragmatische AI-toepassing met directe waarde","\u003Cp>De AI Mailbox Assistant bij BelOrta toont dat artificiële intelligentie geen groots, disruptief project hoeft te zijn om impact te maken. Door een alledaags proces slimmer te organiseren, wint de organisatie tijd, focus en overzicht.\u003C\u002Fp>\u003Cp>Zonder nieuwe tools. Zonder complexe veranderingstrajecten. Maar met een slimme laag intelligentie bovenop wat er al was. Soms zit innovatie niet in iets volledig nieuws, maar in het intelligenter maken van wat elke dag al gebeurt.\u003C\u002Fp>",{"__typename":1419,"id":1809,"title":1810,"uri":1811,"categories":1812,"client":1813,"year":1815,"competenceCenters":1816,"heroTitle":1810,"heroImage":1829,"blocks":1836,"wpTitle":13,"postContent":13},"15608","Torfs bouwt aan één consistente klantbeleving, gedragen door data","werk\u002Ftorfs-bouwt-aan-één-consistente-klantbeleving-gedragen-door-data",[1424,1509],[1814],{"__typename":694,"title":1295},"2022 - ongoing",[1817,1823,1515,1521],{"__typename":1432,"id":1818,"title":1819,"uri":1820,"urlOnly":1821},"6748","FORWARD","competence-centers\u002Fforward",{"__typename":44,"url":1822},"https:\u002F\u002Fwww.forward.eu\u002F",{"__typename":1432,"id":1824,"title":1825,"uri":1826,"urlOnly":1827},"11809","Humix","competence-centers\u002Fhumix",{"__typename":44,"url":1828},"https:\u002F\u002Fwww.humix.be\u002F",[1830],{"__typename":12,"alt":13,"url":1831,"rawUrl":1832,"mimeType":1833,"focalPoint":1834,"height":1835,"width":1042},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs1.avif?fit=cover&format=webp&s=3a2hvl6JM9Cffe2s7kp34H4YxuOTcxZ4SP-fT2ta2z8","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs1.avif","image\u002Favif",[18,18],1440,[1837,1840,1844,1853,1858,1869,1873],{"__typename":1447,"typeHandle":1448,"uid":1838,"title":13,"richText":1839,"backgroundColor":1451},"46b0aafd-f95d-436e-ab32-4d2cbc7e6320","\u003Cp>Al sinds 1948 staat Schoenen Torfs synoniem voor kwaliteit, menselijkheid en lange-termijndenken. Als familiebedrijf met meer dan 70 winkels en een sterke online aanwezigheid gelooft Torfs rotsvast in één principe: elke klant verdient dezelfde persoonlijke ervaring, ongeacht waar het contact plaatsvindt. In de winkel, online, via klantenservice of op een mobiel scherm – het moet één verhaal zijn.\u003C\u002Fp>\u003Cp>Die omnichannel visie vormde het vertrekpunt van een intensieve samenwerking met Xplore Group. Samen met competence centers FORWARD, Humix, Stitchd en Us werkte Torfs aan een geïntegreerde transformatie waarin technologie geen doel op zich was, maar een hefboom om klantbeleving, efficiëntie en groei structureel te versterken.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1841,"title":1842,"richText":1843,"backgroundColor":1451},"b377ecd3-4da3-4352-94bc-320660323951","Van ambitie naar een schaalbare omnichannel ervaring","\u003Cp>De eerste uitdaging lag bij het digitale hart van Torfs. Het bestaande e-commerceplatform kon de groeiende verwachtingen rond mobile-first, personalisatie en performance niet langer volgen. Er was nood aan snelheid, zonder in te boeten op kwaliteit of toekomstbestendigheid.\u003C\u002Fp>",{"__typename":1562,"typeHandle":1563,"uid":1845,"title":13,"richText":1846,"image":1847,"imagePosition":1574},"0c4bf255-cffc-4c03-ab84-47a844914830","\u003Cp>FORWARD ondersteunde Torfs bij de uitrol van een nieuw, schaalbaar e-commerceplatform dat niet alleen focuste op online verkoop, maar op een naadloze beleving over alle kanalen heen. Klanten konden hun traject moeiteloos verderzetten, ongeacht toestel of locatie, terwijl medewerkers beschikten over één consistent klantbeeld. In amper vier maanden werd het nieuwe platform gelanceerd, met een onmiddellijke en duidelijke impact op de online omzet.\u003C\u002Fp>\u003Cp>Al snel werd duidelijk dat echte omnichannelbeleving verder gaat dan technologie alleen. Klantdata zat verspreid over verschillende systemen, wat het moeilijk maakte om interacties echt persoonlijk te maken. Het samenbrengen van die data tot één betrouwbaar geheel werd een volgende cruciale stap.\u003C\u002Fp>",[1848],{"__typename":12,"alt":13,"url":1849,"rawUrl":1850,"mimeType":574,"focalPoint":1851,"height":1852,"width":1085},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs2.jpg?fit=cover&format=webp&s=tvWyWW7tB1syPmKk7NPPjOz9aRNoL_jXyZS9ZBPJuJE","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs2.jpg",[18,18],600,{"__typename":1588,"typeHandle":1589,"uid":1854,"richText":1855,"buttonGroup":1856,"contentWidth":1857},"a0f2bcd2-dc4a-41e7-9133-ab31abfe2792","\u003Ch2>Klantgedrag als leidraad voor verfijning\u003C\u002Fh2>\u003Cp>Met een stevig technologisch fundament op zijn plaats verschoof de aandacht naar optimalisatie. Samen met Humix analyseerde Torfs hoe bezoekers zich doorheen de webshop bewogen. Door gedrag te visualiseren werd zichtbaar waar klanten intuïtief hun weg vonden en waar subtiele fricties ontstonden.\u003C\u002Fp>\u003Cp>Die inzichten leidden tot gerichte verbeteringen in navigatie en structuur, waarbij gebruiksgemak en merkidentiteit hand in hand gingen. Optimalisatie werd daarmee geen eenmalige ingreep, maar een continu proces waarin gedragsdata richting gaf aan digitale keuzes.\u003C\u002Fp>",[],"fullWidth",{"__typename":1562,"typeHandle":1563,"uid":1859,"title":1860,"richText":1861,"image":1862,"imagePosition":1586},"b716c7b2-d659-4454-8894-6334a1e98616","Structurele conversie-optimalisatie als groeiversneller","\u003Cp>Om de digitale ervaring verder te verfijnen, werd samen met Us ingezet op een gestructureerde Conversion Rate Optimization (CRO)-aanpak. Het doel was helder: bezoekers niet alleen aantrekken, maar hen ook zo vlot mogelijk begeleiden richting aankoop.\u003C\u002Fp>\u003Cp>Door continu te analyseren, hypothesen te formuleren en verbeteringen gecontroleerd te testen, werd optimalisatie een vast onderdeel van de digitale werking. Kleine aanpassingen in ontwerp, copy en proceshelderheid zorgden samen voor een merkbaar soepelere klantreis.\u003C\u002Fp>\u003Cp>CRO groeide zo uit tot meer dan een optimalisatietraject. Het werd een hefboom voor een bredere datagedreven cultuur, waarin continue verbetering centraal staat.\u003C\u002Fp>",[1863],{"__typename":12,"alt":13,"url":1864,"rawUrl":1865,"mimeType":612,"focalPoint":1866,"height":1867,"width":1868},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs3.png?fit=cover&format=webp&s=nkXXHNt2V1WtLacifaRjL-R6fyJC6v8FWmOkQqOPCt0","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs3.png",[18,18],1196,894,{"__typename":1588,"typeHandle":1589,"uid":1870,"richText":1871,"buttonGroup":1872,"contentWidth":1857},"29b65795-0851-46b0-a5f8-1081915f5cff","\u003Ch2>Een toekomstbestendig datafundament\u003C\u002Fh2>\u003Cp>Om personalisatie en marketing verder te versterken, werkte Torfs samen met Stitchd aan een flexibeler datalandschap. Door te kiezen voor een composable CDP-aanpak werd data centraal verzameld, gestructureerd en geactiveerd. Dat zorgde voor beter inzicht in online en offline gedrag en maakte gerichtere segmentatie mogelijk.\u003C\u002Fp>\u003Cp>Dit sterke datafundament ondersteunde niet alleen marketing, maar ook optimalisatie-initiatieven en strategische besluitvorming. Het creëerde de basis voor verdere groei, vandaag en in de toekomst.\u003C\u002Fp>",[],{"__typename":1562,"typeHandle":1563,"uid":1874,"title":1875,"richText":1876,"image":1877,"imagePosition":1574},"b0e4dda2-9e43-43c6-88aa-c30c42dfa35a","Eén geïntegreerd verhaal","\u003Cp>Wat dit traject bijzonder maakt, is de samenhang. FORWARD legde het omnichannel fundament, Humix bracht gedragsinzichten en designverfijning, Us verankerde een cultuur van experimentatie en continue optimalisatie en Stitchd bouwde een duurzaam data-ecosysteem.\u003C\u002Fp>\u003Cp>Geen losse initiatieven, maar één geïntegreerde aanpak waarin strategie, technologie en data elkaar versterken. Zo slaagt Torfs erin zijn familiale waarden te vertalen naar een moderne, consistente en persoonlijke klantbeleving – één die meegroeit met de klant, vandaag en morgen.\u003C\u002Fp>",[1878],{"__typename":12,"alt":13,"url":1879,"rawUrl":1880,"mimeType":714,"focalPoint":1881,"height":1882,"width":1883},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs4.webp?fit=cover&format=webp&s=9jUs9KL0bbg0O5lZcqCiDdmadLoc_cv-Snv7S1VFZ5s","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FTorfs4.webp",[18,18],1000,1500,{"__typename":1419,"id":1885,"title":1886,"uri":1887,"categories":1888,"client":1889,"year":1475,"competenceCenters":1891,"heroTitle":1886,"heroImage":1898,"blocks":1904,"wpTitle":13,"postContent":13},"15555","Een toekomstbestendige webshop voor Brussels Airport","werk\u002Feen-toekomstbestendige-webshop-voor-brussels-airport",[1424,1425],[1890],{"__typename":694,"title":808},[1892,1685],{"__typename":1432,"id":1893,"title":1894,"uri":1895,"urlOnly":1896},"15559","Supersonic","competence-centers\u002Fsupersonic",{"__typename":44,"url":1897},"https:\u002F\u002Fsupersonic.online\u002Fnl-BE\u002F",[1899],{"__typename":12,"alt":13,"url":1900,"rawUrl":1901,"mimeType":574,"focalPoint":1902,"height":757,"width":1903},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Fbrussels-airport.jpg?fit=cover&format=webp&s=eZqPmppmr8nrxx2JT7uRPiPPltu02_6xokls6x50joQ","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Fbrussels-airport.jpg",[18,18],1200,[1905,1908,1912,1922,1925,1929],{"__typename":1447,"typeHandle":1448,"uid":1906,"title":13,"richText":1907,"backgroundColor":1451},"5c7abf5d-f250-447c-b1f5-d052b18ee301","\u003Cp>Brussels Airport Company (BAC), uitbater van de nationale luchthaven in Zaventem en een van Europa’s belangrijkste luchtvaartknooppunten, zet sterk in op digitale innovatie. Dagelijks passeren duizenden reizigers de luchthaven, elk met hun eigen verwachtingen rond comfort, snelheid en gebruiksgemak. Om hierop in te spelen, investeert BAC continu in oplossingen die de reizigerservaring verbeteren.\u003C\u002Fp>\u003Cp>Een van die strategische initiatieven was de ontwikkeling van een\u003Cstrong> nieuwe webshop\u003C\u002Fstrong> voor comfortdiensten. Via dit platform kunnen reizigers eenvoudig loungetoegang, fastlane-passen en andere aanvullende diensten aankopen nog vóór ze de luchthaven bereiken. Om dit project te realiseren, werkte BAC samen met verschillende gespecialiseerde partners binnen Xplore Group.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1909,"title":1910,"richText":1911,"backgroundColor":1451},"a062fea0-d575-420b-a5ce-7a62e7e7abf2","De uitdaging: een platform dat innovatie niet langer afremt","\u003Cp>De bestaande webshop was gebouwd op een traditioneel, monolithisch e-commerceplatform. Hoewel het systeem jarenlang dienst had gedaan, bood het \u003Cstrong>onvoldoende flexibiliteit\u003C\u002Fstrong> om snel nieuwe functionaliteiten te lanceren of om in te spelen op veranderende klantbehoeften. Aanpassingen waren complex en tijdrovend, wat de innovatiekracht van de organisatie beperkte.\u003C\u002Fp>\u003Cp>Voor een internationale luchthaven, waar processen, regelgeving en klantverwachtingen voortdurend evolueren, was dit geen houdbare situatie. BAC had \u003Cstrong>nood aan een moderne, schaalbare oplossing\u003C\u002Fstrong> die niet alleen performanter was, maar ook toekomstgericht en flexibel genoeg om verdere digitale groei te ondersteunen.\u003C\u002Fp>",{"__typename":1562,"typeHandle":1563,"uid":1913,"title":1914,"richText":1915,"image":1916,"imagePosition":1586},"96f30299-9a6a-49be-bf46-ed383049d9df","De oplossing: een flexibele MACH-architectuur","\u003Cp>Na een grondige analyse van de businessbehoeften werd gekozen voor commercetools als centraal e-commerceplatform. Deze oplossing is volledig opgebouwd volgens de \u003Cstrong>MACH-principes\u003C\u002Fstrong> – Microservices, API-first, Cloud-native en Headless – en laat toe om functionaliteiten \u003Cstrong>modulair\u003C\u002Fstrong> op te bouwen en \u003Cstrong>onafhankelijk\u003C\u002Fstrong> van elkaar te evolueren.\u003C\u002Fp>\u003Cp>Competence center \u003Cstrong>Supersonic\u003C\u002Fstrong> nam binnen dit traject de verantwoordelijkheid op voor de back-endontwikkeling en de coördinatie van de integraties. Een externe partner stond in voor de front-end, terwijl IdentIT de CIAM-oplossing implementeerde voor single sign-on en privacybeheer. Competence center \u003Cstrong>nFuse\u003C\u002Fstrong> zorgde voor managed services en monitoring, zodat stabiliteit en performantie ook na de livegang gegarandeerd blijven.\u003C\u002Fp>",[1917],{"__typename":12,"alt":13,"url":1918,"rawUrl":1919,"mimeType":574,"focalPoint":1920,"height":615,"width":1921},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002F20250326_fastlane-2_en_passengers.jpeg?fit=cover&format=webp&s=w3ApQ3Aex-DCIl4xJRfWO3WP4IePojnF0DHv_X42G-c","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002F20250326_fastlane-2_en_passengers.jpeg",[18,18],1600,{"__typename":1447,"typeHandle":1448,"uid":1923,"title":13,"richText":1924,"backgroundColor":1451},"5770cc91-389b-4f69-961b-ee3224789268","\u003Cp>Dankzij de API-first aanpak konden front- en backend parallel ontwikkeld worden. Heldere documentatie en duidelijke afspraken zorgden ervoor dat alle partijen efficiënt konden samenwerken. De nauwe samenwerking binnen het Cronos- en Xplore Group-ecosysteem, gecombineerd met korte communicatielijnen en een agile werkwijze, maakte het mogelijk om snel te schakelen en het project succesvol af te ronden.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1926,"title":1927,"richText":1928,"backgroundColor":1451},"2871e151-7b2c-4ee4-a005-e8e0de7eea85","Het resultaat: een snellere en efficiëntere klantreis","\u003Cp>Eind november 2025 ging de nieuwe webshop live. De impact op de gebruikerservaring was meteen meetbaar.\u003Cstrong> De gemiddelde tijd die nodig is om een aankoop af te ronden daalde met 34% ten opzichte van enkele maanden voordien.\u003C\u002Fstrong> Dat wijst op een aanzienlijk vlottere en intuïtievere customer journey.\u003C\u002Fp>\u003Cp>Ook de conversiecijfers bevestigen het succes van het nieuwe platform. \u003Cstrong>Meer dan de helft van de bezoekers die het aankoopproces start, rondt dit effectief af.\u003C\u002Fstrong> Daarmee levert de nieuwe webshop niet alleen een betere gebruikerservaring op, maar draagt ze ook rechtstreeks bij aan de commerciële doelstellingen van BAC.\u003C\u002Fp>\u003Cp>Bovendien beschikt Brussels Airport Company nu over een schaalbaar en toekomstbestendig platform dat verdere uitbreiding mogelijk maakt en data-gedreven optimalisaties ondersteunt.\u003C\u002Fp>",{"__typename":1562,"typeHandle":1563,"uid":1930,"title":1931,"richText":1932,"image":1933,"imagePosition":1574},"b6ca647d-5235-44ec-a5fe-de4e791accc0","Een solide basis voor verdere digitale groei","\u003Cp>Na de succesvolle go-live werd een hypercarefase opgestart om de stabiliteit en performantie verder op te volgen. Tegelijkertijd kijkt BAC al vooruit naar \u003Cstrong>nieuwe digitale initiatieven\u003C\u002Fstrong> waarin het platform verder wordt uitgebreid.\u003C\u002Fp>\u003Cp>Met deze nieuwe webshop beschikt Brussels Airport Company over een \u003Cstrong>flexibel digitaal fundament \u003C\u002Fstrong>dat meegroeit met de organisatie en haar reizigers. De samenwerking tussen BAC en de verschillende partners binnen Xplore Group toont hoe een doordachte architectuur en sterke samenwerking leiden tot tastbare businessresultaten en een verbeterde klantbeleving.\u003C\u002Fp>",[1934],{"__typename":12,"alt":13,"url":1935,"rawUrl":1936,"mimeType":574,"focalPoint":1937,"height":1938,"width":1939},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Fvliegtuig-bac.jpg?fit=cover&format=webp&s=4jLTmI50pvBEFN3mNTONQeqUWxW5S5ekmGGfeQ_szNg","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002Fvliegtuig-bac.jpg",[18,18],1080,1620,{"__typename":1419,"id":1615,"title":1616,"uri":1617,"categories":1941,"client":1942,"year":1475,"competenceCenters":1944,"heroTitle":1616,"heroImage":1951,"blocks":1953,"wpTitle":13,"postContent":13},[1508],[1943],{"__typename":694,"title":942},[1945],{"__typename":1432,"id":1946,"title":1947,"uri":1948,"urlOnly":1949},"6766","InfoFarm","competence-centers\u002Finfofarm",{"__typename":44,"url":1950},"https:\u002F\u002Finfofarm.be\u002F",[1952],{"__typename":12,"alt":13,"url":1622,"rawUrl":1623,"mimeType":574,"focalPoint":1624,"height":1625,"width":1626},[1954,1958,1962,1966,1970,1974],{"__typename":1447,"typeHandle":1448,"uid":1955,"title":1956,"richText":1957,"backgroundColor":1451},"bb0794ec-adde-49eb-8046-2bd8c77a6bf9","Sterke groei brengt nieuwe vragen met zich mee","\u003Cp>Foodbag groeide de voorbije jaren uit tot een vaste waarde in de Belgische markt van maaltijdboxen. Met een duidelijke focus op verse, lokale ingrediënten en kwalitatieve recepten wist het bedrijf een snel groeiende klantenbasis op te bouwen. Die groei zorgde niet alleen voor meer bestellingen, maar ook voor toenemende operationele complexiteit. Logistiek werd uitdagender, kosten liepen op en de nood aan inzicht in wat precies rendeert werd steeds groter.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1959,"title":1960,"richText":1961,"backgroundColor":1451},"63831ede-7f2b-44cf-952c-0313d31b5f5a","Wanneer spreadsheets hun limiet bereiken","\u003Cp>Om die groei te ondersteunen, bleef Foodbag lange tijd vertrouwen op manuele rapportering via spreadsheets. Hoewel die aanpak aanvankelijk volstond, werd ze al snel een rem op verdere professionalisering. Informatie zat verspreid over verschillende bestanden, inzichten waren niet altijd actueel en analyses vroegen veel tijd. Daardoor werd het moeilijk om snel te begrijpen welke recepten het meest winstgevend waren, waar bezorgkosten konden worden geoptimaliseerd en hoe beslissingen beter onderbouwd konden worden.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1963,"title":1964,"richText":1965,"backgroundColor":1451},"ed927bfb-1a26-465f-9344-18f97af47dea","Realtime inzicht als fundament voor schaalbaarheid","\u003Cp>Samen met competence center InfoFarm zette Foodbag de stap naar een realtime analytics-platform dat operationele en financiële data samenbrengt in één centrale omgeving. Door bezorgkosten, voedselkosten en marges continu inzichtelijk te maken, kreeg het team voor het eerst een volledig en actueel beeld van de prestaties van de organisatie. Dat inzicht ging verder dan globale cijfers en maakte het mogelijk om analyses te doen tot op het niveau van individuele recepten, leveringen en klantsegmenten.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1967,"title":1968,"richText":1969,"backgroundColor":1451},"84e6b20b-2dc1-4971-987e-e835be181ca7","Van rapportering naar actieve sturing","\u003Cp>De nieuwe datatransparantie zorgde voor een fundamentele verandering in de manier waarop Foodbag werkt. In plaats van achteraf te rapporteren, kan het team vandaag proactief bijsturen. Bezorgplannen worden geoptimaliseerd op basis van actuele data, recepten worden geëvalueerd op hun echte bijdrage aan de marge en prijs- en promotiebeslissingen worden sneller en gerichter genomen. Data werd zo een vast onderdeel van de dagelijkse besluitvorming.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1971,"title":1972,"richText":1973,"backgroundColor":1451},"bfdea2ad-3444-4eec-8007-ea3abb9d7fa6","Snelle impact met blijvend effect","\u003Cp>De impact van de nieuwe aanpak liet niet lang op zich wachten. De tijd die besteed werd aan manuele rapportering daalde met maar liefst 80%, waardoor teams zich konden focussen op analyse en optimalisatie. Tegelijk leidde het verbeterde inzicht in winstgevendheid tot betere beslissingen op zowel operationeel als strategisch niveau, met een directe impact op kostenbeheersing en efficiëntie.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":1975,"title":1976,"richText":1977,"backgroundColor":1451},"c468a4a2-916e-47db-8cf3-84a02a691dee","Klaar voor duurzame, datagedreven groei","\u003Cp>Vandaag beschikt Foodbag over een stevig datagedreven fundament om verdere groei te ondersteunen. Door realtime inzichten te verankeren in de werking, kan het bedrijf efficiënt blijven schalen zonder in te boeten op kwaliteit of klantervaring. Deze case toont hoe data, mits slim ingezet, een sleutelrol speelt in het duurzaam laten groeien van een snel evoluerende organisatie.\u003C\u002Fp>",{"__typename":1419,"id":1979,"title":1980,"uri":1981,"categories":1982,"client":1990,"year":13,"competenceCenters":1992,"heroTitle":1980,"heroImage":2011,"blocks":2018,"wpTitle":13,"postContent":13},"15438","Obelink: schaalbare groei ondersteund door één geïntegreerde aanpak","werk\u002Fobelink-schaalbare-groei-ondersteund-door-één-geïntegreerde-aanpak",[1424,1983,1986,1988],{"__typename":674,"id":1984,"title":1985,"description":13},"2695","PIM",{"__typename":674,"id":1987,"title":262,"description":13},"14622",{"__typename":674,"id":1989,"title":275,"description":13},"2749",[1991],{"__typename":694,"title":1145},[1993,1999,2005],{"__typename":1432,"id":1994,"title":1995,"uri":1996,"urlOnly":1997},"8390","Induxx","competence-centers\u002Finduxx",{"__typename":44,"url":1998},"https:\u002F\u002Fwww.induxx.be",{"__typename":1432,"id":2000,"title":2001,"uri":2002,"urlOnly":2003},"10615","PHPro","competence-centers\u002Fphpro",{"__typename":44,"url":2004},"https:\u002F\u002Fwww.phpro.be\u002Fnl",{"__typename":1432,"id":2006,"title":2007,"uri":2008,"urlOnly":2009},"15711","Operai","competence-centers\u002Foperai",{"__typename":44,"url":2010},"https:\u002F\u002Foperai.eu\u002Fnl\u002F",[2012],{"__typename":12,"alt":13,"url":2013,"rawUrl":2014,"mimeType":612,"focalPoint":2015,"height":2016,"width":2017},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FObelink.png?fit=cover&format=webp&s=mrvDuiwgqnCuqjdD9VIIIH97cXiJ3Loc6wZ4DJxEoGM","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FObelink.png",[18,18],435,1184,[2019,2022,2026,2036],{"__typename":1447,"typeHandle":1448,"uid":2020,"title":13,"richText":2021,"backgroundColor":1451},"18ac6c3f-1686-40cd-b879-4a8e2a2b8d32","\u003Cp>Obelink is al meer dan 50 jaar een toonaangevende speler in kampeer- en outdoorartikelen in Europa. Met één fysieke superstore in Winterswijk en een sterke internationale webshop bedient het bedrijf klanten in meer dan 24 landen. Door de aanhoudende groei van het assortiment en de internationale ambities werd het essentieel om zowel interne processen als commerciële modellen futureproof te maken.\u003C\u002Fp>\u003Cp>Samen met Xplore Group zette Obelink in op een geïntegreerde aanpak, waarbij verschillende competence centers elk hun expertise inzetten om specifieke businessdoelstellingen te realiseren.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2023,"title":2024,"richText":2025,"backgroundColor":1451},"d6b4dfb8-59f3-47ce-b278-5f8faf3ae2d1","Grip op productinformatie en interne samenwerking","\u003Cp>De sterke uitbreiding van het assortiment bracht complexiteit met zich mee in het beheer van productinformatie. Teams werkten met verschillende tools en processen, wat leidde tot inefficiënties, kwaliteitsverschillen tussen landen en een beperkte transparantie voor marketing en e-commerce.\u003C\u002Fp>\u003Cp>Competence center Induxx ondersteunde Obelink bij het centraliseren en structureren van productinformatie, met als doel betere samenwerking en consistentie over alle kanalen heen. Door één centrale werkwijze te introduceren, kregen product managers, vertalers en marketingteams meer overzicht en duidelijke verantwoordelijkheden. Dit zorgde ervoor dat nieuwe producten en collecties sneller konden worden gelanceerd, met een consistente kwaliteit in elke markt.\u003C\u002Fp>\u003Cp>Voor Obelink betekende dit een duidelijke versnelling in time-to-market, minder manuele handelingen en een betere afstemming tussen afdelingen. De uniforme aanpak vormt vandaag de basis voor verdere uitbreiding van het assortiment en toekomstige omnichannel-initiatieven.\u003C\u002Fp>",{"__typename":1562,"typeHandle":1563,"uid":2027,"title":2028,"richText":2029,"image":2030,"imagePosition":1574},"e610b80c-6443-4a4d-b8fe-e9251723eed7","Nieuwe commerciële groei via een marktplaatsmodel","\u003Cp>Met een sterke interne basis wilde Obelink hun online verkoop verder laten groeien zonder extra operationele druk. De keuze voor een marktplaatsmodel maakte het mogelijk om het aanbod snel uit te breiden en nieuwe omzetstromen aan te boren, terwijl de klantbeleving centraal bleef staan.\u003C\u002Fp>\u003Cp>Competence center PHPro begeleidde Obelink in het opzetten en integreren van dit model binnen de bestaande e-commercewerking. De focus lag op schaalbaarheid, efficiëntie en controle over het volledige aankoopproces. Bestel- en retourstromen werden afgestemd op de interne werking van Obelink, waardoor groei mogelijk werd zonder verlies aan servicekwaliteit.\u003C\u002Fp>\u003Cp>Het resultaat is een marktplaats met meer dan 200 actieve verkopers, een sterk uitgebreid assortiment en geoptimaliseerde processen die fouten reduceren en kosten verlagen. Daarnaast is het platform vandaag in staat om piekperiodes en internationale campagnes vlot op te vangen, wat Obelink extra commerciële slagkracht geeft.\u003C\u002Fp>",[2031],{"__typename":12,"alt":13,"url":2032,"rawUrl":2033,"mimeType":612,"focalPoint":2034,"height":965,"width":2035},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FObelink1.png?fit=cover&format=webp&s=IVkteCb3fQxnqYb3MEjKXUqb5WoS_xXrWSt5_X2J1E0","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FObelink1.png",[18,18],640,{"__typename":1447,"typeHandle":1448,"uid":2037,"title":2038,"richText":2039,"backgroundColor":1451},"8fe7bd98-3f53-4a29-900f-3126e6321348","Eén partner, één toekomstgerichte visie","\u003Cp>Door de combinatie van sterke productstructuur en een schaalbaar verkoopmodel beschikt Obelink vandaag over een robuust commercieel ecosysteem. Xplore Group ondersteunt dit geheel end-to-end, met competence centers die naadloos samenwerken rond één gedeelde doelstelling: duurzame groei mogelijk maken.\u003C\u002Fp>\u003Cp>Het resultaat is een toekomstbestendig platform dat Obelink toelaat sneller te schakelen, efficiënter te werken en klanten in heel Europa een consistente en kwalitatieve beleving te bieden.\u003C\u002Fp>",{"__typename":1419,"id":2041,"title":2042,"uri":2043,"categories":2044,"client":2048,"year":1475,"competenceCenters":2050,"heroTitle":2042,"heroImage":2051,"blocks":2058,"wpTitle":13,"postContent":13},"15035","Een toekomstgericht digitaal platform voor BelOrta","werk\u002Feen-toekomstgericht-digitaal-platform-voor-belorta",[1509,2045,1424,1986],{"__typename":674,"id":2046,"title":2047,"description":13},"2788","Branding & Design",[2049],{"__typename":694,"title":769},[1521],[2052],{"__typename":12,"alt":13,"url":2053,"rawUrl":2054,"mimeType":612,"focalPoint":2055,"height":2056,"width":2057},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FBelOrta-cover.png?fit=cover&format=webp&s=T4IxurYEnJfi-JIRS23uBByLZwW8pEE-hPt6XGgN5oo","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FBelOrta-cover.png",[18,18],598,1120,[2059,2062,2066,2077,2081,2108,2111],{"__typename":1447,"typeHandle":1448,"uid":2060,"title":13,"richText":2061,"backgroundColor":1451},"dccc256a-fd57-4285-a193-7a98450a3850","\u003Cp>De update van de website van BelOrta – de grootste coöperatie van Belgische telers van groenten en fruit – bracht een duidelijke uitdaging met zich mee: hoe ontwikkel je een digitale ervaring die consumenten inspireert en activeert, zonder de zakelijke ruggengraat van het merk uit het oog te verliezen? Het antwoord kwam in de vorm van een volledig vernieuwd platform, ontwikkeld door competence center Us en technisch gerealiseerd door Calibrate. Een platform dat met evenveel zelfvertrouwen twee doelgroepen bedient en toch één coherent merkverhaal vormt.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2063,"title":2064,"richText":2065,"backgroundColor":1451},"f4caad67-6d9a-432a-9279-72f089880178","Van functioneel naar inspirerend en professioneel","\u003Cp>De vorige website voldeed functioneel, maar miste identiteit. Voor consumenten bood het weinig inspiratie: recepten die moeilijk te vinden waren, beperkte seizoensgebonden content en weinig emotionele connectie. B2B-gebruikers vonden hun weg, maar kregen een eerder generieke, weinig onderscheidende ervaring.\u003C\u002Fp>\u003Cp>De migratie naar een nieuwe site-architectuur bracht bovendien de uitdaging met zich mee om de opgebouwde SEO-waarde te behouden en te versterken, essentieel voor BelOrta’s zichtbaarheid. BelOrta had dus meer nodig dan een facelift: het merk had nood aan een toekomstbestendig platform dat inspireert, activeert, zakelijke efficiëntie ondersteunt en technisch robuust is.\u003C\u002Fp>",{"__typename":1562,"typeHandle":1563,"uid":2067,"title":2068,"richText":2069,"image":2070,"imagePosition":1574},"b9bca9e7-83fe-47fa-bfd7-d9e1d5458bee","Eén merk, twee doelgroepen – naadloos verbonden","\u003Cp>Het nieuwe platform vertelt nu twee verhalen tegelijk:\u003C\u002Fp>\u003Cul style=\"list-style-type:disc;\">\u003Cli>\u003Cstrong>Voor consumenten:\u003C\u002Fstrong> inspiratie via recepten, kooktips, storytelling en een warme, uitnodigende interface die zin geeft om te ontdekken.\u003C\u002Fli>\u003Cli>\u003Cstrong>Voor professionals:\u003C\u002Fstrong> directe toegang tot productinformatie, seizoensdata en aanvullende diensten, helder gestructureerd en efficiënt ontsloten.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Deze dubbele focus creëert een op maat gemaakte gebruikerservaring, terwijl beide doelgroepen zich toch binnen hetzelfde merkecosysteem bewegen. Dankzij strakke navigatie en een logische contentstructuur vindt elke gebruiker sneller wat hij nodig heeft, zonder dat B2B en B2C elkaar hinderen.\u003C\u002Fp>",[2071],{"__typename":12,"alt":13,"url":2072,"rawUrl":2073,"mimeType":714,"focalPoint":2074,"height":2075,"width":2076},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FBelorta.webp?fit=cover&format=webp&s=I1YDkIEQZxMktp4-WAcXAvUw9ejpJ-wRR2F3vCr0s6o","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FBelorta.webp",[18,18],690,920,{"__typename":1447,"typeHandle":1448,"uid":2078,"title":2079,"richText":2080,"backgroundColor":1451},"95d434a9-205e-47da-8625-a9655eab630a","Merkidentiteit digitaal vertaald – creatief en technisch in balans","\u003Cp>Us vertaalde de vernieuwde merkidentiteit naar een digitale ervaring vol kleur, beweging en herkenbare vormen. Speelse animaties, gebogen lijnen en dynamische beeldcomponenten laten de website letterlijk meebewegen met het seizoen.\u003C\u002Fp>\u003Cp>Calibrate bouwde dit design om tot een performant, betrouwbaar en flexibel platform. Ondanks de visuele bravoure blijft het gebruikscomfort centraal staan: het geheel voelt licht, snel en intuïtief aan.\u003C\u002Fp>\u003Cp>BelOrta krijgt bovendien de mogelijkheid om zelf pagina’s op te bouwen met vooraf vormgegeven componenten. Zo blijft contentbeheer eenvoudig, zelfs binnen een complexe architectuur.\u003C\u002Fp>",{"__typename":2082,"typeHandle":2083,"uid":2084,"title":2085,"imageTextCards":2086},"imageTextGridBlock_Entry","imageTextGridBlock","213c011e-4e2c-4cbc-b733-2d975ecaeb3e","Een dynamisch content-ecosysteem: van seizoenskalender tot receptenmodule",[2087,2098],{"__typename":2088,"id":2089,"image":2090,"title":2096,"richText":2097},"imageTextCard_Entry","15047",[2091],{"__typename":12,"alt":13,"url":2092,"rawUrl":2093,"mimeType":612,"focalPoint":2094,"height":2095,"width":1533},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FSeizoenskalender.png?fit=cover&format=webp&s=lMQzChWZon_uFoaTnBOWiobNYo8Ud29YhQG8KP1wvcA","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FSeizoenskalender.png",[18,18],1198,"Seizoenskalender","\u003Cul>\u003Cli>Regelmatig aanpasbare productdata\u003C\u002Fli>\u003Cli>Automatische updates die correct worden weergegeven zonder performantieverlies\u003C\u002Fli>\u003Cli>Een visuele en interactieve manier om inzicht te geven in het actuele aanbod\u003C\u002Fli>\u003C\u002Ful>",{"__typename":2088,"id":2099,"image":2100,"title":2106,"richText":2107},"15049",[2101],{"__typename":12,"alt":13,"url":2102,"rawUrl":2103,"mimeType":612,"focalPoint":2104,"height":986,"width":2105},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FRecepten.png?fit=cover&format=webp&s=eZ0mxQm7UAx48uq3SQY6Ww5nknZYyPi8mALZp2HB03E","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FRecepten.png",[18,18],2046,"Receptenmodule","\u003Cul style=\"list-style-type:disc;\">\u003Cli>Recepten filterbaar op seizoensproducten\u003C\u002Fli>\u003Cli>Producten, telers en recepten slim aan elkaar gekoppeld\u003C\u002Fli>\u003Cli>Mogelijkheid voor bezoekers om recepten op te slaan via login\u003C\u002Fli>\u003Cli>Extra context die consumenten dichter bij de oorsprong van hun groenten en fruit brengt\u003C\u002Fli>\u003C\u002Ful>",{"__typename":1447,"typeHandle":1448,"uid":2109,"title":13,"richText":2110,"backgroundColor":1451},"7cb8d469-172d-491d-9099-c4be8e9cf054","\u003Cp>Het hart van de nieuwe website bestaat uit twee slimme modules die alle content met elkaar verbinden. Doordat alle onderdelen met elkaar verweven zijn, leidt de site gebruikers automatisch verder. Dead-end pages behoren vrijwel tot het verleden.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2112,"title":2113,"richText":2114,"backgroundColor":1451},"547790f5-011d-472a-b4ea-8386f515cb4b","Het resultaat: een platform dat inspireert, presteert en meegroeit","\u003Cp>De nieuwe BelOrta-website weerspiegelt eindelijk waar de coöperatie voor staat:\u003Cbr \u002F>\u003Cstrong>inspiratie voor consumenten, efficiëntie en betrouwbaarheid voor professionals\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cul style=\"list-style-type:disc;\">\u003Cli>Een moderne, speelse en tegelijk toegankelijke interface verwelkomt consumenten met recepten, seizoenscontent en visuele storytelling.\u003C\u002Fli>\u003Cli>Professionals navigeren veel sneller dankzij een duidelijke structuur en doelgerichte informatie.\u003C\u002Fli>\u003Cli>Het technische fundament is future-proof, flexibel en makkelijk te beheren.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Het project bewijst dat B2C en B2B perfect naast elkaar kunnen bestaan op één platform – mits een gebruikersgerichte aanpak, creatief doordacht ontwerp, technische zorgvuldigheid en een nauwe samenwerking tussen alle teams.\u003C\u002Fp>",{"__typename":1419,"id":2116,"title":2117,"uri":2118,"categories":2119,"client":2120,"year":1475,"competenceCenters":2122,"heroTitle":2117,"heroImage":2129,"blocks":2135,"wpTitle":13,"postContent":13},"14800","Prik&Tik versnelt haar B2B-verkoop met een gebruiksvriendelijk bestelplatform","werk\u002Fprik-tik-versnelt-haar-b2b-verkoop-met-een-gebruiksvriendelijk-bestelplatform",[1424,1986],[2121],{"__typename":694,"title":1215},[2123],{"__typename":1432,"id":2124,"title":2125,"uri":2126,"urlOnly":2127},"8403","eWings","competence-centers\u002Fewings",{"__typename":44,"url":2128},"https:\u002F\u002Fwww.ewings.be",[2130],{"__typename":12,"alt":13,"url":2131,"rawUrl":2132,"mimeType":612,"focalPoint":2133,"height":2134,"width":1903},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FPrikTik1.png?fit=cover&format=webp&s=ATHoRNhYTlr8N5a-eEhiZCSrJlJHk5tSx1gK5_km1aY","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FPrikTik1.png",[18,18],630,[2136,2140,2144,2148,2170,2174],{"__typename":1447,"typeHandle":1448,"uid":2137,"title":2138,"richText":2139,"backgroundColor":1451},"9ea362e5-3553-4b6f-a3b2-4b8381477271","De uitdaging: een complex bestelproces","\u003Cp>Als gevestigde waarde binnen de drankenindustrie bedient Prik&Tik een brede waaier aan zakelijke klanten. Maar ondanks hun sterke reputatie, liep het digitale bestelproces via het B2B-portaal niet langer in de pas met de verwachtingen van hun klanten.\u003C\u002Fp>\u003Cp>Het bestaande systeem bleek niet gebruiksvriendelijk genoeg: klanten hadden moeite om snel de juiste producten te vinden, voorraadgegevens waren vaak verouderd en het afrekenproces was onnodig omslachtig. Dat leidde niet alleen tot frustratie bij klanten, maar ook tot extra druk op de interne medewerkers.\u003C\u002Fp>\u003Cp>Om hun groei te ondersteunen en hun klanten een vlottere bestelervaring te bieden, besloot Prik&Tik om het digitale B2B-platform grondig aan te pakken.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2141,"title":2142,"richText":2143,"backgroundColor":1451},"54a7e1f0-8999-43d4-9a19-68fcbc3c46a9","De oplossing: een modern en efficiënt B2B-platform in Magento 2","\u003Cp>In samenwerking met competence center eWings werd gekozen voor een toekomstgerichte oplossing: de implementatie van een nieuw B2B-portaal gebouwd op Magento 2, volledig afgestemd op de noden van zakelijke klanten.\u003C\u002Fp>\u003Cp>Het resultaat is een performant en gebruiksvriendelijk platform waarin snelheid, transparantie en efficiëntie centraal staan. Dankzij een geoptimaliseerde zoekfunctie, actuele voorraadinformatie en een vereenvoudigd afrekenproces kunnen klanten hun bestellingen nu veel sneller en met minder moeite afronden.\u003C\u002Fp>\u003Cp>Ook intern zorgt het nieuwe platform voor een wereld van verschil. De integratie met D365 Business Central zorgt voor een automatische stroom van bestellingen naar het magazijn en biedt medewerkers een real-time overzicht van de voorraad. Daardoor verlopen zowel orderverwerking als klantencommunicatie een stuk efficiënter.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2145,"title":2146,"richText":2147,"backgroundColor":1451},"5f3da3bd-8978-429f-ae91-b678f326d1fb","De meerwaarde voor Prik&Tik","\u003Ch3>\u003Cstrong>1. Real-time voorraadbeheer voor maximale betrouwbaarheid\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Door de naadloze integratie met D365 Business Central is de voorraadstatus in het portaal altijd up-to-date. Dit maakt het bestelproces transparanter en betrouwbaarder voor de klant en verlaagt het aantal foutieve of onvolledige bestellingen aanzienlijk.\u003C\u002Fp>\u003Ch3>\u003Cstrong>2. Geautomatiseerde orderverwerking\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Bestellingen die via het portaal binnenkomen, worden automatisch geïmporteerd en klaargezet voor verwerking in het magazijn. \u003C\u002Fp>\u003Ch3>\u003Cstrong>3. Minder druk op de klantendienst\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>De nieuwe “Mijn account”-omgeving biedt klanten meer selfservice-opties. Ze kunnen eenvoudig facturen, creditnota’s en prijslijsten raadplegen, of hun openstaande backorders opvolgen. Het resultaat? Minder vragen bij de klantendienst en meer tijd voor het team om zich te focussen op waardevolle ondersteuning.\u003C\u002Fp>",{"__typename":2149,"typeHandle":2150,"uid":2151,"title":2152,"text":13,"accordionItems":2153,"multiple":243},"accordionBlock_Entry","accordionBlock","761a09e6-8603-4fb3-9407-5ec022b3feb0","De voordelen voor klanten",[2154,2158,2161,2164,2167],{"__typename":2155,"title":2156,"text":2157},"accordionItem_Entry","Sneller vinden wat ze nodig hebben","\u003Cp>Met een geavanceerde zoekfunctie en slimme filters vinden klanten in enkele klikken wat ze zoeken – cruciaal in een sector waar snelheid telt.\u003C\u002Fp>",{"__typename":2155,"title":2159,"text":2160},"Volledig inzicht in backorders","\u003Cp>Voor producten die pas later geleverd kunnen worden, biedt het nieuwe backorder-dashboard een duidelijk overzicht. Zo weten klanten exact wat ze nog mogen verwachten en wanneer.\u003C\u002Fp>",{"__typename":2155,"title":2162,"text":2163},"Flexibele bestelopties","\u003Cp>Elke klant werkt anders. Daarom ondersteunt het platform meerdere manieren van bestellen: via de webshop, met een importbestand (XML\u002FCSV), via gepersonaliseerde bestellijsten of met de quick order-functionaliteit.\u003C\u002Fp>",{"__typename":2155,"title":2165,"text":2166},"Eenvoudige en snelle checkout","\u003Cp>Het afrekenproces is volledig herzien om bestellingen in zo weinig mogelijk stappen te kunnen afronden. Klanten kunnen gemakkelijk aanpassingen doen en afronden zonder tijdverlies.\u003C\u002Fp>",{"__typename":2155,"title":2168,"text":2169},"Gegevens exporteren naar Excel","\u003Cp>Zowel op categoriepagina’s als in bestellijsten of het winkelmandje kunnen klanten eenvoudig informatie exporteren naar Excel. Handig voor intern gebruik of om snel opnieuw te importeren via de quick order-functie.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2171,"title":2172,"richText":2173,"backgroundColor":1451},"83c32ed2-74e6-4aed-8a4a-4ae7483f49ee","Een toekomstbestendig platform dat klanttevredenheid en efficiëntie verhoogt","\u003Cp>Dankzij het nieuwe B2B-platform heeft Prik&Tik een belangrijke stap gezet in hun digitale transformatie. Ze bieden hun zakelijke klanten vandaag een bestelervaring die voldoet aan de verwachtingen van een moderne B2B-klant: snel, duidelijk en flexibel. Tegelijkertijd winnen ze intern aan efficiëntie door minder manuele opvolging en een betere integratie met hun systemen.\u003C\u002Fp>\u003Cp>Het platform versterkt niet alleen de operationele slagkracht van Prik&Tik, maar ook de relatie met hun klanten. En dat maakt het een investering die rendeert – vandaag én in de toekomst.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2175,"title":13,"richText":2176,"backgroundColor":1451},"8af52b29-bc0d-4754-8ddc-adbd35ebbdc4","\u003Ch3>\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Prik&Tik kampte met een verouderd B2B-bestelplatform dat niet voldeed aan de verwachtingen van hun zakelijke klanten: producten waren moeilijk vindbaar, voorraden niet altijd accuraat en het bestelproces omslachtig. \u003C\u002Fp>\u003Ch3>\u003Cstrong>Onze oplossing\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>In samenwerking met eWings implementeerde Prik&Tik een nieuw B2B-platform op basis van Magento 2, volledig gericht op gebruiksgemak en efficiëntie. Dankzij betere zoekfunctionaliteit, real-time voorraadbeheer en een vlot afrekenproces verloopt bestellen nu sneller en eenvoudiger voor alle zakelijke klanten.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Resultaat\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Het nieuwe platform zorgt voor een vlottere bestelervaring voor klanten en meer interne efficiëntie bij Prik&Tik. De combinatie van selfservice, automatisatie en transparantie leidt tot hogere klanttevredenheid en minder operationele druk.\u003C\u002Fp>",{"__typename":1419,"id":2178,"title":2179,"uri":2180,"categories":2181,"client":2182,"year":13,"competenceCenters":2184,"heroTitle":2179,"heroImage":2191,"blocks":2196,"wpTitle":13,"postContent":13},"14709","Een strategische groeistap voor SPA","werk\u002Feen-strategische-groeistap-voor-spa",[1424,1986],[2183],{"__typename":694,"title":1275},[2185,1521],{"__typename":1432,"id":2186,"title":2187,"uri":2188,"urlOnly":2189},"8406","Meteor","competence-centers\u002Fmeteor",{"__typename":44,"url":2190},"https:\u002F\u002Fwww.meteor.be",[2192],{"__typename":12,"alt":13,"url":2193,"rawUrl":2194,"mimeType":574,"focalPoint":2195,"height":1852,"width":1882},"https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FSPA.jpeg?fit=cover&format=webp&s=tYS34H5Tq2QdWRbq1RgBnOIQxj7aCtF1B9Z3FadPKtA","https:\u002F\u002Fcdn.craft.cloud\u002F5fa59528-9049-4864-a4f2-a0667591b3bd\u002Fassets\u002Fimg\u002FSPA.jpeg",[18,18],[2197,2201,2205,2209,2213],{"__typename":1447,"typeHandle":1448,"uid":2198,"title":2199,"richText":2200,"backgroundColor":1451},"60607693-a01c-47d0-b800-a61c511f8f0b","Het verhaal achter SPA","\u003Cp>SPA is een gevestigde waarde in de Belgische markt en internationaal erkend als producent van natuurlijk mineraalwater. Het merk dankt zijn naam aan de stad Spa, waar al sinds 1583 water wordt gebotteld. Doorheen de eeuwen verwierf SPA een reputatie van kwaliteit en puurheid, wat vandaag nog steeds de kern vormt van het merk. Als grootste waterproducent van België blijft SPA innoveren met een divers productgamma, variërend van plat en bruisend water tot gearomatiseerd water en verfrissende waterlimonades.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2202,"title":2203,"richText":2204,"backgroundColor":1451},"da05d3fb-c69d-4583-b9d5-c71dc849285a","Aanleiding en projectdoel","\u003Cp>Naast de traditionele productlijnen heeft SPA in het verleden geregeld merkgebonden gadgets en accessoires geproduceerd, zoals slabbetjes, spelletjes, drinkflessen en dispensers. Die waren doorgaans beperkt beschikbaar via promoties of winacties. De toenemende vraag van consumenten naar deze merchandise bracht Spadel, het bedrijf achter SPA, ertoe om een structurele oplossing te ontwikkelen: een eigen webshop waar consumenten direct toegang krijgen tot het volledige assortiment.\u003C\u002Fp>\u003Cp>Wat begon als een proefproject, groeide na de lancering onmiddellijk uit tot een onverwacht succes. Dit bevestigde de marktpotentie en het belang van een centraal verkoopkanaal voor SPA-merchandise.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2206,"title":2207,"richText":2208,"backgroundColor":1451},"b45c48e0-ba33-4cfa-bdf3-36db1266d9ed","Strategische aanpak en samenwerking","\u003Cp>Voor de implementatie koos Spadel voor Shopify als betrouwbaar en schaalbaar e-commerceplatform. Het ontwerp- en ontwikkeltraject werd gerealiseerd in nauwe samenwerking tussen Spadel en competence centers US en Meteor. Door meerdere designrondes en een intensief co-creatieproces ontstond een webshop die perfect aansluit bij de merkidentiteit: overzichtelijk, modern en volledig in lijn met de visuele en inhoudelijke waarden van SPA.\u003C\u002Fp>\u003Cp>De webshop biedt een intuïtieve klantbeleving, maakt het aankoopproces eenvoudig en versterkt de merkbetrokkenheid. Hiermee fungeert het platform niet enkel als verkoopkanaal, maar ook als een verlengstuk van SPA’s merkervaring.\u003C\u002Fp>",{"__typename":1447,"typeHandle":1448,"uid":2210,"title":2211,"richText":2212,"backgroundColor":1451},"a48958de-c79c-475b-a539-afb50b19d9c4","Resultaten en impact","\u003Cp>De succesvolle livegang van de webshop benadrukt SPA’s vermogen om snel in te spelen op consumentenvragen en marktkansen. 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Daarom zochten ze een efficiënte, gebruiksvriendelijke webshop die hun merkidentiteit versterkt en de vraag structureel kan opvangen.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Onze oplossing\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>We ontwikkelden een gebruiksvriendelijke, volledig merkconforme Shopify-webshop die SPA’s merchandise centraal beschikbaar maakt. Zo ontstond er een strak, modern platform dat zowel de klantbeleving als de merkidentiteit versterkt.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Resultaat\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>De webshop werd meteen een succes, met een sterke vraag vanaf de lancering. 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