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van gepersonaliseerde pralineselectie bij Neuhaus","werk\u002Fdigitalisering-van-gepersonaliseerde-pralineselectie-bij-neuhaus",[667,670],{"__typename":668,"id":669,"title":240,"description":13},"workCategories_Category","2651",{"__typename":668,"id":671,"title":672,"description":13},"10291","Technology & 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tot bijna 170 jaar, staat Neuhaus bekend als een vooraanstaande Belgische pralinemaker met meer dan 750 verkooppunten wereldwijd. Hun reputatie draait om hoogwaardige kwaliteit, vakmanschap en onvergetelijke klantbelevingen.\u003C\u002Fp>","light",{"__typename":696,"typeHandle":697,"uid":702,"title":703,"richText":704,"backgroundColor":700},"89aa0558-2c9c-414e-b15c-19017d940623","De evolutie naar een digitale klantbeleving","\u003Cp>Terwijl de fysieke winkels blijven floreren als hoekstenen van het merk, heeft Neuhaus de afgelopen jaren een aanzienlijke groei gezien in online verkoop, vooral tijdens de COVID-19-pandemie. In 2017 besloot het bedrijf om hun webshop te vernieuwen om de online aanwezigheid te versterken en innovatieve manieren te ontwikkelen om klanten te betrekken.\u003C\u002Fp>\u003Cp>Toch bleef er een uitdaging: hoe kon het bedrijf de charme en het plezier van pralines kiezen aan de toonbank vertalen naar een digitale omgeving? Met die uitdaging klopte Neuhaus aan bij compentence center FORWARD. \u003C\u002Fp>\u003Cp>Dit leidde tot de ontwikkeling van de \"Fill Your Own Box\" (FYOB) ervaring – een innovatieve oplossing die klanten dezelfde creatieve vrijheid biedt als in de winkel, maar dan via een gebruiksvriendelijke online interface.\u003C\u002Fp>",{"__typename":696,"typeHandle":697,"uid":706,"title":707,"richText":708,"backgroundColor":700},"eef08e83-ffae-4074-ab27-b19f538f6bf0","Van idee naar realiteit","\u003Cp>Neuhaus benaderde FORWARD met een duidelijke visie: de fysieke interactie van pralineselectie omzetten in een digitale premiumervaring. Dit vereiste een oplossing die niet alleen technisch geavanceerd was, maar ook de merkwaarden van Neuhaus – kwaliteit, luxe en vakmanschap – op elk niveau weerspiegelde.\u003C\u002Fp>",{"__typename":710,"typeHandle":711,"uid":712,"title":13,"text":713,"accordionItems":714,"multiple":134},"accordionBlock_Entry","accordionBlock","2af073b6-7712-4be2-b9b2-b6af570a64f5","\u003Cp>Onze aanpak bestond uit vijf cruciale pijlers:\u003C\u002Fp>",[715,719,722,725,728],{"__typename":716,"title":717,"text":718},"accordionItem_Entry","Een gebruiksvriendelijke en intuïtieve online ervaring","\u003Cp>Om de klantbeleving te optimaliseren, werd de volledige FYOB-functie vanaf nul ontworpen en ontwikkeld. Klanten kunnen kiezen uit twee doosformaten – medium (16 pralines) of large (36 pralines) – en hun selectie eenvoudig samenstellen via een intuïtieve interface. Diverse filters, zoals chocoladesoort, allergenen, vulling en zelfs pralinenaam, maken het selectieproces snel en moeiteloos. Met een assortiment van 38 pralines krijgen klanten dezelfde ruime keuze als in de winkel.\u003C\u002Fp>",{"__typename":716,"title":720,"text":721},"De complexiteit van het vullen van dozen","\u003Cp>Een van de grootste technische uitdagingen was het ontwikkelen van een dynamisch systeem dat nauwkeurig bepaalt hoeveel pralines in een doos passen. Omdat pralines verschillende vormen en groottes hebben, moest het algoritme intelligent en flexibel genoeg zijn om optimale combinaties te berekenen zonder de esthetiek of structuur van de verpakking in gevaar te brengen.\u003C\u002Fp>",{"__typename":716,"title":723,"text":724},"Flexibiliteit en schaalbaarheid voor toekomstige groei","\u003Cp>We ontwikkelden de FYOB-functie met een modulaire architectuur, waardoor Neuhaus moeiteloos nieuwe pralines of doosformaten kan toevoegen zonder ingrijpende technische aanpassingen. Dit geeft het bedrijf volledige controle over hun online aanbod en stelt hen in staat om snel in te spelen op seizoensgebonden trends of veranderende klantvoorkeuren.\u003C\u002Fp>",{"__typename":716,"title":726,"text":727},"Een naadloze mobiele ervaring","\u003Cp>Met een steeds groter wordend aantal mobiele shoppers was het essentieel dat FYOB een even vloeiende ervaring bood op smartphones en tablets als op desktop. Er werd een responsive design met een intuïtieve touch-interface geïmplementeerd, waardoor klanten eenvoudig kunnen navigeren, selecteren en afrekenen – waar en wanneer ze maar willen.\u003C\u002Fp>",{"__typename":716,"title":729,"text":730},"Robuuste prestaties en betrouwbaarheid","\u003Cp>Om een premium digitale ervaring te garanderen, werden geavanceerde caching-technieken en een schaalbare infrastructuur geïmplementeerd. Dit zorgt voor minimale laadtijden en een vlekkeloze gebruikerservaring, zelfs tijdens piekmomenten zoals de feestdagen, wanneer de vraag naar luxe pralines exponentieel toeneemt.\u003C\u002Fp>",{"__typename":696,"typeHandle":697,"uid":732,"title":733,"richText":734,"backgroundColor":700},"c4e90035-d1bc-470f-8803-a6cd4716ac66","Resultaten en toekomstperspectief","\u003Cp>De \"Fill Your Own Box\"-functionaliteit is inmiddels gelanceerd in vier talen (Nederlands, Engels, Frans en Duits) en bedient klanten in 20 Europese landen. Het project heeft niet alleen bijgedragen aan de groei van de online omzet, maar heeft ook de merkbeleving van Neuhaus verder verrijkt door klanten een nieuwe, interactieve manier te bieden om hun pralines te kiezen.\u003C\u002Fp>",{"__typename":696,"typeHandle":697,"uid":736,"title":13,"richText":737,"backgroundColor":700},"d1eded09-4aa0-4089-b633-e97f11973323","\u003Ch3>\u003Cstrong>Xploration \u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Neuhaus wilde de unieke beleving van pralineselectie in hun boetieks vertalen naar een intuïtieve en luxe online ervaring. Ze hadden dus nood aan een schaalbare, visueel aantrekkelijke en technisch geavanceerde oplossing die de premium uitstraling van het merk online weerspiegelde.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Onze oplossing \u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Competence center FORWARD ontwikkelde de \"Fill Your Own Box\"-functionaliteit: een intuïtieve, visueel aantrekkelijke en schaalbare online tool waarmee klanten moeiteloos hun pralineselectie kunnen personaliseren. \u003C\u002Fp>\u003Ch3>\u003Cstrong>Resultaat \u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>De \"Fill Your Own Box\"-functionaliteit is succesvol gelanceerd in vier talen en bedient klanten in 20 Europese landen, wat heeft bijgedragen aan een groeiende online omzet en een versterkte merkbeleving. Klanten genieten nu van een naadloze, gepersonaliseerde pralineselectie die de luxe en vakmanschap van Neuhaus perfect weerspiegelt.\u003C\u002Fp>",{"__typename":739,"html":740},"postContent_CkeditorField","\u003Cdiv class=\"elementor-container\">\u003Cp> \u003C\u002Fp>\n\u003Cp>Met een erfgoed dat teruggaat tot bijna 170 jaar, staat Neuhaus bekend als een vooraanstaande Belgische pralinemaker met meer dan 750 verkooppunten wereldwijd. Hun reputatie draait om hoogwaardige kwaliteit, vakmanschap en onvergetelijke klantbelevingen.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003Ch4>\u003Cstrong>De evolutie naar een digitale klantbeleving\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Terwijl de fysieke winkels blijven floreren als hoekstenen van het merk, heeft Neuhaus de afgelopen jaren een aanzienlijke groei gezien in online verkoop, vooral tijdens de COVID-19-pandemie.\u003C\u002Fp>\u003Cp>In 2017 besloot het bedrijf om hun webshop te vernieuwen om de online aanwezigheid te versterken en innovatieve manieren te ontwikkelen om klanten te betrekken.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Toch bleef er een uitdaging: hoe kon het bedrijf de charme en het plezier van pralines kiezen aan de toonbank vertalen naar een digitale omgeving? Met die uitdaging klopte Neuhaus aan bij compentence center \u003Ca href=\"https:\u002F\u002Fwww.forward.eu\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">FORWARD\u003C\u002Fspan>\u003C\u002Fa>.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Cp>Dit leidde tot de ontwikkeling van de \"Fill Your Own Box\" (FYOB) ervaring – een innovatieve oplossing die klanten dezelfde creatieve vrijheid biedt als in de winkel, maar dan via een gebruiksvriendelijke online interface.\u003C\u002Fp>\u003Ch4> \u003C\u002Fh4>\u003Ch4>\u003Cstrong>Van idee naar realiteit\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Neuhaus benaderde FORWARD met een duidelijke visie: de fysieke interactie van pralineselectie omzetten in een digitale premiumervaring. Dit vereiste een oplossing die niet alleen technisch geavanceerd was, maar ook de merkwaarden van Neuhaus – kwaliteit, luxe en vakmanschap – op elk niveau weerspiegelde.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Onze aanpak bestond uit vijf cruciale pijlers:\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Cp> \u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-container\">\u003Ch4>\u003Cstrong>Resultaten en toekomstperspectief\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>De \"Fill Your Own Box\"-functionaliteit is inmiddels gelanceerd in vier talen (Nederlands, Engels, Frans en Duits) en bedient klanten in 20 Europese landen. Het project heeft niet alleen bijgedragen aan de groei van de online omzet, maar heeft ook de merkbeleving van Neuhaus verder verrijkt door klanten een nieuwe, interactieve manier te bieden om hun pralines te kiezen.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Neuhaus wilde de unieke beleving van pralineselectie in hun boetieks vertalen naar een intuïtieve en luxe online ervaring. 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