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style=\"background-color:rgb(255,255,255);color:rgb(82,84,100);\">Sioen, een vooraanstaande fabrikant van beschermende werkkledij met diverse submerken zoals SIP Protection en Baleno, stond voor de uitdaging om een geavanceerde e-commercestrategie te implementeren. Met een uitgebreid productassortiment verdeeld over verschillende merken, was een gecentraliseerde aanpak voor product data, webshops en online marketing essentieel. Compentence centers \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Finduxx.be\u002F\">\u003Cu>Induxx\u003C\u002Fu>\u003C\u002Fa>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(82,84,100);\">, \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.phpro.be\u002Fnl\">\u003Cu>PHPro\u003C\u002Fu>\u003C\u002Fa>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(82,84,100);\"> en \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fabout-us.be\u002F\">\u003Cu>Us\u003C\u002Fu>\u003C\u002Fa>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(82,84,100);\"> sloegen de handen in elkaar en gingen voor hen aan de slag.\u003C\u002Fspan>\u003C\u002Fp>","light",{"__typename":712,"typeHandle":713,"uid":718,"title":719,"richText":720,"backgroundColor":716},"aec41c20-07cb-46d6-8ced-21b2f97edf99","Efficiënte datacentralisatie met Induxx","\u003Cp>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(82,84,100);\">Om de complexiteit te beheren, initieerde competence center Induxx een project om alle productinformatie te consolideren in een ‘single source of truth’ via Akeneo PIM. Dit begon met een pilot voor SIP Protection en werd uitgebreid naar andere merken. Na een grondige dataclean-up en het opzetten van een gestroomlijnde dataflow voor afbeeldingen en documenten, werden SAP-data efficiënt geïmporteerd voor verrijking en synchronisatie met Magento.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":712,"typeHandle":713,"uid":722,"title":723,"richText":724,"backgroundColor":716},"f3ab87d8-6f04-408c-9b1c-e7260e48f7bc","Implementatie van nieuwe webshops met PHPro","\u003Cp style=\"margin-left:0px;\">Competence center PHPro leidde de ontwikkeling van nieuwe webshops voor elk merk, met flexibele B2C en\u002Fof B2B componenten aangepast aan de specifieke merkstrategieën. Voor B2B klanten werd een gebruiksvriendelijk bestelplatform geïmplementeerd om administratieve lasten te verminderen en productinformatie te verrijken voor zowel online als offline gebruik.\u003C\u002Fp>",{"__typename":712,"typeHandle":713,"uid":726,"title":727,"richText":728,"backgroundColor":716},"b0137892-7957-4d49-a77e-41542ef96b79","Umbrella strategie en analytische opzet met Us","\u003Cp style=\"margin-left:0px;\">Met een ‘umbrella strategy’ integreerde compentence center Us Google Analytics, Google Tag Manager en ontwikkelde merkspecifieke KPI’s en geautomatiseerde dashboards. SEO-verbeteringen werden aangebracht met een uitgebreide keyword planning en concurrentieanalyse. Integratie met dotdigital en Magento verbeterde inzichten en ondersteunde een gecentraliseerd klantoverzicht over alle merken heen.\u003C\u002Fp>",{"__typename":712,"typeHandle":713,"uid":730,"title":731,"richText":732,"backgroundColor":716},"21deb1ed-a682-45d5-a61b-461b4ccfef31","Resultaten en toekomstige groei","\u003Cp>\u003Cspan style=\"background-color:rgb(255,255,255);color:rgb(82,84,100);\">Dankzij Akeneo PIM realiseerde Sioen een centraal beheer van productdata, wat resulteerde in toenemende bezoekersaantallen en actievere dealers. De automatisering verminderde de druk op de backoffice en ondersteunde dealers met uitgebreide productinformatie voor hun eigen platforms. De flexibiliteit van het nieuwe systeem versnelt de time-to-market voor nieuwe merkuitbreidingen, ondersteund door aangepaste SAP-importprocessen en geautomatiseerde productafbeeldingenintegratie.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":712,"typeHandle":713,"uid":734,"title":735,"richText":736,"backgroundColor":716},"b0194327-692d-40bb-ba8f-d213ca249f9a","Conclusie","\u003Cp style=\"margin-left:0px;\">Dankzij de gecombineerde expertise van verschillende competence centers heeft Sioen niet alleen een toekomstgerichte e-commercestrategie ontwikkeld, maar ook een robuust digitaal ecosysteem gebouwd. Van databeheer door Induxx, tot de ontwikkeling van nieuwe webshops door PHPro en de strategische marketingondersteuning van Us – elk team speelde een cruciale rol in het succes van dit project. Met deze multidisciplinaire aanpak is Sioen nu volledig voorbereid op verdere groei en kan het moeiteloos inspelen op de uitdagingen van de e-commercemarkt.\u003C\u002Fp>",{"__typename":712,"typeHandle":713,"uid":738,"title":13,"richText":739,"backgroundColor":716},"de0b5539-0394-4528-8fbd-d41aa056d6b6","\u003Ch3>\u003Cstrong>Xploration\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp style=\"margin-left:0px;\">De uitdaging van Sioen lag in het beheren van complexe productdata en het uitrollen van een efficiënte e-commercestrategie voor hun diverse submerken. Ze hadden nood aan een centrale oplossing voor databeheer, schaalbare webshops en een uniforme aanpak voor marketing en analyse.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Onze oplossing\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp style=\"margin-left:0px;\">De oplossing bestond uit het centraliseren van alle productdata, waardoor Sioen efficiënt data kan beheren en synchroniseren met hun nieuwe webshops. Bovendien kreeg elk merk een op maat gemaakte webshop met geïntegreerde tools voor marketing, analyse en automatisering.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Resultaat\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp style=\"margin-left:0px;\">Dankzij de nieuwe centrale databeheeroplossing en de schaalbare webshops zag Sioen een stijging in bezoekersaantallen en actiever bestellende dealers. De geautomatiseerde processen verminderen de werkdruk, ondersteunen snellere time-to-market en bieden meer digitale ondersteuning voor zowel dealers als klanten.\u003C\u002Fp>",{"__typename":741,"html":742},"postContent_CkeditorField","\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"100\">\u003Cp> \u003C\u002Fp>\n\u003Cp>Sioen, een vooraanstaande fabrikant van beschermende werkkledij met diverse submerken zoals SIP Protection en Baleno, stond voor de uitdaging om een geavanceerde e-commercestrategie te implementeren. Met een uitgebreid productassortiment verdeeld over verschillende merken, was een gecentraliseerde aanpak voor product data, webshops en online marketing essentieel. Compentence centers \u003Ca href=\"https:\u002F\u002Finduxx.be\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">Induxx\u003C\u002Fspan>\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.phpro.be\u002Fnl\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">PHPro\u003C\u002Fspan>\u003C\u002Fa> en \u003Ca href=\"https:\u002F\u002Fabout-us.be\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"text-decoration: underline;\">Us\u003C\u002Fspan>\u003C\u002Fa> sloegen de handen in elkaar en gingen voor hen aan de slag.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Efficiënte datacentralisatie met Induxx\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Om de complexiteit te beheren, initieerde competence center Induxx een project om alle productinformatie te consolideren in een 'single source of truth' via Akeneo PIM. Dit begon met een pilot voor SIP Protection en werd uitgebreid naar andere merken. Na een grondige dataclean-up en het opzetten van een gestroomlijnde dataflow voor afbeeldingen en documenten, werden SAP-data efficiënt geïmporteerd voor verrijking en synchronisatie met Magento.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cdiv class=\"elementor-section\">\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003Ch4>\u003Cstrong>Implementatie van nieuwe webshops met PHPro\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Competence center PHPro leidde de ontwikkeling van nieuwe webshops voor elk merk, met flexibele B2C en\u002Fof B2B componenten aangepast aan de specifieke merkstrategieën.\u003C\u002Fp>\u003Cp>Voor B2B klanten werd een gebruiksvriendelijk bestelplatform geïmplementeerd om administratieve lasten te verminderen en productinformatie te verrijken voor zowel online als offline gebruik.\u003C\u002Fp>\u003Ch4> \u003C\u002Fh4>\u003Ch4>\u003Cstrong>Umbrella strategie en analytische opzet met Us\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Met een 'umbrella strategy' integreerde compentence center\u003C\u002Fp>\u003Cp>Us Google Analytics, Google Tag Manager en ontwikkelde merkspecifieke KPI's en geautomatiseerde dashboards. SEO-verbeteringen werden aangebracht met een uitgebreide keyword planning en concurrentieanalyse. Integratie met dotdigital en Magento verbeterde inzichten en ondersteunde een gecentraliseerd klantoverzicht over alle merken heen.\u003C\u002Fp>\n\u003C\u002Fdiv>\u003Cdiv class=\"elementor-column\" data-column-size=\"50\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp> \u003C\u002Fp>\n\u003Ch4>\u003Cstrong>Resultaten en toekomstige groei\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Dankzij Akeneo PIM realiseerde Sioen een centraal beheer van productdata, wat resulteerde in toenemende bezoekersaantallen en actievere dealers. De automatisering verminderde de druk op de backoffice en ondersteunde dealers met uitgebreide productinformatie voor hun eigen platforms. De flexibiliteit van het nieuwe systeem versnelt de time-to-market voor nieuwe merkuitbreidingen, ondersteund door aangepaste SAP-importprocessen en geautomatiseerde productafbeeldingenintegratie.\u003C\u002Fp>\u003Ch4> \u003C\u002Fh4>\u003Ch4>\u003Cstrong>Conclusie\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>Dankzij de gecombineerde expertise van verschillende competence centers heeft Sioen niet alleen een toekomstgerichte e-commercestrategie ontwikkeld, maar ook een robuust digitaal ecosysteem gebouwd. Van databeheer door Induxx, tot de ontwikkeling van nieuwe webshops door PHPro en de strategische marketingondersteuning van Us – elk team speelde een cruciale rol in het succes van dit project. 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