A future-proof and omnichannel website for Bel&Bo

Fashion company Bel&Bo needed a new, omnichannel website including an adapted webshop with a new look and feel. In this way, their customers can surf, shop and convert faster. Competence centers Sidekick, PHPro and Appeel.io joined forces to create a new website on which Bel&Bo’s customers can shop to their heart’s content. 

Bel&Bo is a Belgian fashion company with 600 employees and 95 different stores. They offer a wide range of fashion at an affordable price with a personalized service. Bel&Bo does not only go for a pleasant shopping experience in the physical stores, they also offer a pleasant online shopping experience. 


The already existing webshop of the family business, still built in Magento 1, was in need of renewal. The webdesign was freshened up and the User Experience (UX) was examined. 

bel&bo mobiele webshop

Bel&Bo now has a website that is both beautiful and functional on mobile and desktop, thanks to the transition to Magento 2 with a Progressive Web App (PWA). A PWA is a mobile website that behaves like an app and lets your users go through as few hurdles as possible to get to your content. If you improve the user experience, you make the users happier. And a happy user is a happy customer, which is good for your sales. 70% of the customers visit the website via mobilie, where they also convert the most. A PWA was therefore the ideal functionality to implement. 


Thanks to the brand new website, customers can shop online quickly and easily on any device. Gift vouchers can now also be used on the webshop, the stock in the stores can be consulted in real-time and you can enable a notification when an item is back in stock. These are all useful features that bring the online shopping experience to a higher level. 

We have a fantastic future-proof PWA website that will allow us to pop online.
Mike Gryson
E-commerce manager Bel&Bo


Bel&Bo wanted a renewed, omnichannel website with a webshop that had a fresh look and feel with a focus on mobile first.  

Our solution 

Competence Center PHPro provided a new website made in a PWA on the Magento 2 platform and made all data available at the back-end level. Appeel.io contributed to the development of a react frontend. A UX/UI designer from Sidekick took care of the graphic part and designed a new style for the optimized website.  


  • Progressive Web App (PWA) with graph QL and react frontend 
  • Adobe Commerce Cloud Project  

The collaboration between Xplore Group and Bel&Bo was so successful that this cooperation remains. There are a lot of great prospects ahead for both parties