Food

From our dedicated focus on the food industry, we see some challenges recurring such as:

• extensive product data and data quality

• manual and repetitive tasks

• insufficient brand loyalty

• scattered data and lack of insights

• complex supply chain

• etc.

We have the right expertise to help your organisation find the necessary solutions to this.

We offer tailor-made solutions designed to meet the specific needs of the food sector. All our services can be found on the website, but especially interesting to the food industry might be:

• Technology strategy: We guide food companies in their digital transformation, from strategy development to implementation.

• E-commerce: The demand for direct-to-consumer (D2C) models is growing, with companies building a community around their webshop. This includes creating unique customer experiences and engagement beyond traditional offline sales. On the B2B side, the need for user-friendly self-service portals is growing, providing customers with support before, during and after their purchase. This results in improved customer satisfaction and a more efficient purchase process.

• Optimising product data: Centrally managing product information with a Product Information Management (PIM) or Master Data Management (MDM) system is crucial. These systems help streamline data models, workflows and governance. We help food companies comply with the GS1 standard, which ensures consistent and reliable data exchange.

• Content/digital marketing: Food is an experience enhanced by strong content. Inspiring recipes, tips for use and visual content motivate consumers to try new products and foster a loyal relationship with the brand. Digital marketing increases the reach and visibility of this content.

• Data and AI: A data-driven approach is essential for efficiency, sustainability and food safety in the food industry. Data helps companies optimise their supply chain, reduce waste and improve production processes. AI can play a crucial role by recognising patterns and accurately predicting demand based on trends and seasonal changes. AI also improves quality control by spotting deviations automatically.

• Cloud solutions: Our cloud solutions offer flexibility, scalability and cost efficiency. This is crucial for an industry that relies heavily on speed, freshness and accurate planning.

By investing in digitalisation, companies in the food industry can not only improve their operational efficiency, but also increase their competitiveness and achieve higher customer satisfaction. It is a strategic move that shapes the future of the food industry and allows companies to adapt to the ever-changing demands of the market.