<\/noscript>
Skip to main content

An innovative digital customer portal for Huisman

  • Composable Commerce
  • Technologie & Platformen
Client
Huisman
Year
2022 & ongoing
Category
Composable Commerce, Technologie & Platformen
Competence center(s)
Fenego

Huisman, a global leader in heavy construction equipment such as cranes, offshore wind lifting systems and pipelay installations, is known for its innovative character. In order to support their international customers even better and simplify complex processes, the company took an ambitious step towards digitalization in 2022: the development of a fully digital customer portal. Fenego was chosen as the implementation partner, in collaboration with the Intershop Commerce Platform.

The start: digitalisation as a strategic pillar

For years, Huisman customers placed technically complex orders by telephone or e-mail. The need for efficiency, transparency and scalability led to the desire for a digital portal that would streamline these processes. During an intensive analysis and workshop phase, Fenego and Huisman translated the needs of users into a solid digital architecture, based on Intershop and supplemented with modern PWA technology.

The result was the launch of myHuisman©, an intuitive and future-oriented digital portal consisting of three pillars:

During the implementation, an agile Scrum methodology was used, including frequent demos and a full DTAP street. This allowed risks to be mitigated and functionalities to be quickly refined.

The result: a successful go-live, enthusiastic customers and more efficient internal workflows. The portal grew into a strategic part of Huisman's services.

The next step: optimization and redesign

With a solid foundation in place, Huisman identified new opportunities in 2025 to further improve the user experience. Customers wanted faster access to functionalities such as RFPs, approval processes and technical documentation. Internally, there was also a need for a platform that is flexible enough to grow with future digital innovations.

Key optimizations

  • Improved saved shopping cart: Orders can be saved, managed, and reused more easily.
  • Smart ticketing linked to the knowledge base: Support requests are processed faster and handled more relevantly.
  • Advanced equipment selector: Customers find the right parts and documentation faster thanks to intelligent filtering based on their equipment.
  • Optimized search functionality: Both within the shop, the documentation and the service environment, searching becomes faster, smarter and more specific.

These improvements ensure that both customers and internal teams find their way around the platform faster and processes run more efficiently.

The combined result: a powerful, scalable and customer-centric platform

The combined result is a powerful and future-proof digital platform that centralizes the entire interaction between Huisman and its customers. Where complex orders and questions used to be done by phone and e-mail, myHuisman now offers one clear environment in which customers can easily order parts, find documentation and submit support requests. Smart features like the advanced equipment selector and enhanced search capabilities help users find exactly what they need faster.

The portal also provides great benefits internally. Integration with systems like Zendesk allows teams to handle inquiries more efficiently and tighten customer communications. The more modern interface and optimized workflows contribute to higher satisfaction for both customers and employees.

In this way, myHuisman has grown into a stable, scalable and user-friendly platform that strengthens Huisman's services and is ready to grow with future digital ambitions.