One team, all year round: how Xplore Group strengthens the IT team behind Tomorrowland
- Technologie & Platformen
- Client
- We Are One World
- Year
- 2026
- Client
- We Are One World
- Year
- 2026
- Category
- Technologie & Platformen
Tomorrowland doesn't stop when the last festival weekend is over. For the People of Tomorrow, it is a world that lives all year round: from the moment they get their ticket to the journey to the festival, the merchandise in the webshop and the music of One World Radio. Each of those moments runs on digital platforms, for an audience from all over the world.
We Are One World, the company behind Tomorrowland, designs and manages that digital environment itself, with its own development team. To strengthen that team with the right expertise and sufficient capacity, We Are One World works together with the professionals of Xplore Group.
The challenge: strengthening without relinquishing control
A digital ecosystem of this size never stands still. Platforms evolve, new initiatives emerge and at certain times additional development capacity or specific expertise is required.
At the same time, We Are One World wants to keep the knowledge, direction and control of its business-critical IT landscape in its own hands. So the question was not simply who could provide extra hands, but who could fit in so seamlessly with the existing team that it works as one.
The approach: cooperate instead of take over
Xplore Group does not provide an external project team to take over the reins. Our specialists work within the IT team of We Are One World, which determines the direction and priorities itself.
They help build various parts of the digital ecosystem: the Tomorrowland account, the integrations with ticket platforms, the One World Radio app and the systems behind the travel organization for visitors from all over the world.
The collaboration is not a one-off project. A permanent core of Xplore Group professionals is structurally part of the We Are One World team, supplemented by other specialists when necessary.
This model combines a stable core, which gets to know the ecosystem and the people behind it, with the flexibility to bring in additional expertise when needs or priorities change.
More than extra capacity
The added value is not only in extra hands. Each professional brings their own expertise and experience, but is never alone: those who work at We Are One World can fall back on the broader network of colleagues within Xplore Group.
This gives We Are One World access not only to the knowledge of the people who work in the team daily, but also to a much broader pool of digital expertise. Internal knowledge and external expertise reinforce each other, without shifting control over the digital environment.
The result: one team
The collaboration has grown into a structural part of the development operation of We Are One World. The professionals of Xplore Group function as an extension of the internal team: close enough to build knowledge and continuity, flexible enough to move with what the organization needs at any given time.
We Are One World thus keeps a strong development team of its own, which it can strengthen in a targeted manner with the expertise that is needed at that time. Together, they are building the digital world around Tomorrowland, all year round.
