Sioen optimizes e-commerce with new webshops and efficient data management

Sioen, a leading manufacturer of protective workwear with various sub-brands such as SIP Protection and Baleno, faced the challenge of implementing a sophisticated e-commerce strategy. With an extensive product range across multiple brands, a centralized approach for product data, webshops, and online marketing was essential. Competence centers Induxx, PHPro and Us joined forces to work on their behalf.

To manage the complexity, competence center Induxx initiated a project to consolidate all product information into a single source of truth via Akeneo PIM. This began with a pilot for SIP Protection and was expanded to other brands. After a thorough data cleanup and the establishment of a streamlined data flow for images and documents, SAP data was efficiently imported for enrichment and synchronization with Magento.

Competence center PHPro led the development of new webshops for each brand, with flexible B2C and/or B2B components tailored to specific brand strategies. A user-friendly ordering platform was implemented for B2B customers to reduce administrative burdens and enrich product information for both online and offline use.

Using an umbrella strategy, the Us competence center integrated Google Analytics and Google Tag Manager and developed brand-specific KPIs and automated dashboards. SEO improvements were achieved through extensive keyword planning and competitor analysis. Integration with dotdigital and Magento improved insights and supported a centralized customer overview across all brands.

Thanks to Akeneo PIM, Sioen achieved centralized product data management, resulting in increased visitor numbers and more active dealers. The automation reduced back-office pressure and supported dealers with comprehensive product information for their own platforms. The flexibility of the new system accelerates time-to-market for new brand extensions, supported by customized SAP import processes and automated product image integration.

Thanks to the combined expertise of various competence centers, Sioen not only developed a future-oriented e-commerce strategy but also built a robust digital ecosystem. From data management by Induxx to the development of new webshops by PHPro and the strategic marketing support of Us – every team played a crucial role in the success of this project. With this multidisciplinary approach, Sioen is now fully prepared for further growth and can effortlessly respond to the challenges of the e-commerce market.

Xploration

Sioen's challenge was managing complex product data and rolling out an efficient e-commerce strategy for its various sub-brands. They needed a central data management solution, scalable webshops, and a unified approach to marketing and analytics.

Our solution

The solution consisted of centralizing all product data, allowing Sioen to efficiently manage and synchronize data with its new webshops. Furthermore, each brand received a customized webshop with integrated marketing, analytics, and automation tools.

Result

Thanks to the new central data management solution and the scalable webshops, Sioen saw an increase in visitor numbers and more active dealers ordering. The automated processes reduce workload, support faster time-to-market, and offer more digital support for both dealers and customers.