E-commerce is here to stay. There is no denying this. But as investment and innovation continue to grow within the industry, we’re starting to see new models take shape under the e-commerce umbrella, the most popular being marketplaces. The list of companies that have successfully leveraged the marketplace model to facilitate access to goods and services is impressive. Some of these include Amazon, Uber, Airbnb and Bol.com to name a few.
The model has clear advantages:
The marketplace model
With a Marketplace, a retailer can allow third-party partners to sell on its website. This model creates a win-win-win scenario. Customers win because there is an increased amount of choice at competitive prices. Retailers win in several ways: never missing a sale; virtually pure profit commission, no need for inventory, logistics, or service costs; retaining customers that would otherwise have been lost. Sellers win by gaining an additional channel and more awareness for their products. Marketplaces suit all kinds of merchants – from large omni-channel retailers to online pure-plays to SMBs – because they improve customer experience, driving trust that the right assortment will always be available.
The Miracle Marketplace Platform™
The digital world moves fast. To compete successfully, it is important to respond quickly to customer expectations and scale. Xplore Group can help with this, using the global leading Mirakl software. With the Mirakl Marketplace Platform™ it is possible to quickly add any volume of products (hundreds or millions, depending on your objective) from sellers across the globe. The Mirakl platform plugs directly into both your own systems as well as the systems of others in the eCommerce ecosystem (e.g. vendors, aggregators) via cutting-edge, API-based technology. Mirakl automates the hard things: seller onboarding, catalog integration and management, communication with customers, and setup management of rules (for things like shipping and logistics, customer service levels, vendor performance).