Category: Discovery

In today’s digital world, businesses find themselves collecting a massive amount of customer data from diverse sources. However, navigating the complexities of GDPR regulations and third-party cookies has made it increasingly difficult for companies to harness the full potential of this data for marketing and analytics purposes.

The internet is a big part of many people’s daily lives. It is fun, useful and informative, but it can also be dangerous. Last year, we shared a general top 10 about safe internet usage. This year we are building on that and focussing on protecting your personal data.

You’ve probably heard some of the following words thrown around: customer journey maps, persona’s, prototyping, design springs, user research, … All very valuable aspects when it comes to digital design and growing your business. However, probably also very confusing when you aren’t familiar with them.

As a company, these days you have a lot of information and data. You then need to translate all this into successful (digital) content. But how do you best manage all the information you need?

Google Analytics is under fire. The collected data is transferred to America, where the servers are hosted. Different privacy rules apply there than in Europe, and in this way personal data is shared with American companies without the users being aware of it.

As your business grows, your interaction with your target audience changes as they have higher and different expectations. That’s probably the moment where you realize that your business and marketing goals are no longer fully aligned with your current Content Management System.

In 2022 we are increasingly working digitally from everywhere. Hybrid working offers us many advantages and is here to stay – but it also makes company-sensitive information more vulnerable to ever-increasing cybercrime.

As a digital native, you probably recognize the following challenge: infinite possibilities to test concepts but limitations in time and budget.

This is a given. However, getting to know your customer well is definitely challenging. It is a fact that mapping the end-to-end customer journey is a perfect way to help you build these insights.