Google Analytics is under fire. The collected data is transferred to America, where the servers are hosted. Different privacy rules apply there than in Europe, and in this way personal data is shared with American companies without the users being aware of it.
This can have an impact on the operations and reputation of your company. Fortunately, there are solutions. What should you do to still be in line with the GDPR? What alternatives can you use? And what is the impact if you continue using Google Analytics?