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The right content for the right user, at the right time

In just under eight months, Xpore Group improved Telenet’s time-to-market for new online initiatives by 30%. Customers enjoy superior user experience across all touch points. The new approach allows Telenet to target customers more effectively, while costs decreased.

Telenet is Belgium’s biggest cable distribution company, with more than 2,9 million connected households. The company was looking for more consistent user experience across its various online touch points. At the same time, Telenet wanted to shorten the time-to-market of new online initiatives.

 

Telenet offers a variety of touch points, including a B2C website, an online shop, a B2B platform and a support website. Until recently, there was no integration between these touch points. Content authoring was performed by the IT department, leading to a relatively long time-to-market.

 

Xplore Group delivered a complete make-over for Telenet’s B2C and support websites, based on Adobe Marketing Cloud. The project instantly improved cross-channel and cross-device user experience. Adobe Analytics and Adobe Target enable Telenet to support every customer interaction. It allows the company to offer the right content to the right user, at the right time.

Team Xplore Group working with Telenet

Numbers

  • 2,9 households
  • 30% shorter time-to-market

Xploration

Telenet wanted better user experience across various touch points, with a shorter time-to-market for new online initiatives.

Our solution

A new marketing platform, providing better cross-channel and cross-device user experience.

Integration

  • Adobe Marketing Cloud
  • Adobe Analytics
  • Adobe Target

Result

The right content to the right user, at the right time. Superior cross-channel and cross-device user experience. 30% shorter time-to-market.

“Time-to-market for new online initiatives has dropped by 30%, resulting in lower costs, but also in faster response to customer interaction.”

Manu Heirbaut, Software Development Manager, Telenet