Conversion and customer relationship optimization go hand-in-hand

Pizza Hut Belgium is strongly committed to online customer experience. Xplore Group redesigned the pizza restaurant’s website, enabling it to better handle peak demand. The website was also expanded functionally.

Top Brands is the independent Belgian restaurant group that manages the Pizza Hut and Paul brands in Belgium. The company currently has 230 stores and 3.500 employees. Pizza Hut’s Belgian and French websites proved insufficiently capable of meeting peak demand, especially during major sporting events.


At Top Brand’s request, Xplore Group conducted an audit, focusing on the application architecture, server infrastructure, the quality of the code, latency, security, maintainability and scalability of the websites. The assignment: prepare the sites for the 2016 European Football Championship, as Top Brands expected a strong increase in online orders during the games of the Belgian and French national teams.


Today, Xplore Group is still responsible for the technical management of the Belgian Pizza Hut websites (Dutch and French). Top Brands sold the French branch to AmRest. Xplore Group added two important features to the websites: online payment and only delivery tracking. Xplore Group carried out a complete redesign of the websites, focusing on mobile, user experience and conversion.

Pizza hut screenshot


Top Brands needed a solution to improve the Belgian and French Pizza Hut websites in terms of resilience and functionality.

Our solution

Xplore Group fixed the basics, to make sure the websites are capable of meeting peak demand. Furthermore, Xplore Group focused on customer experience, adding features for online payment, delivery tracking and log in via Facebook and Google. Xplore Group also made the ordering process easier. A customer can repeat his previous order in just one click.


  • Zend Framework 2
  • AngularJS
  • React
  • PimCore (CMS) 
  • Twitter Bootstrap
  • Adyen
  • Microsoft Dynamics NAV
  • Confluence


A robust website for Pizza Hut Belgium, with a new look and feel, a strong mobile experience and an extensive set of new features. With the new site, Pizza Hut has improved its conversion rate and continues to strengthen the relationship with the customer.

Need help digitalising your food business?
Our Xplorers will help you on your way!

or call Noa Vanderhaegen

+32 479 93 21 88